The number one reason bloggers blog, is to make money. One of the strongest foundations on which to build an online income is called article marketing. Its definition is: marketing information via the Internet by publishing informative articles on any subject. How does one make money via article marketing? A typical income model includes the PPC (Pay Per Click) form of advertising through a company like Google.
Here are the basic steps:
An article is authored offering information about any given topic.
The advertising company, like Google, displays ads on the site where the article is published.
An Internet user performs a search for information on the topic the article is written about.
The article is returned as one of the choices for consideration.
The user selects the link to the article from the search engine results.
Upon arriving at the article site, the viewer sees ads displayed about subjects closely aligned with the articles topic.
If the viewer clicks on one of these ads, the owner of the site collects a portion of the advertising cost per click.
If the article is published on a site owned by the writer of the article, that writer gets that advertising revenue.
Simple enough in concept, but as is often said: “The devil is in the details”.
In order for the above income creation model to work as stated and generate a worthwhile revenue stream, a lot of other things have to happen.
In no particular order, here are a few of them:
The subject matter has to be about something for which people search.
The keywords chosen for the articles have to be exact terms for which advertisers are buying advertising.
The traffic generated by the article has to be sufficient for a given percentage of the searchers to actually click on an ad.
The article has to be published on an author-owned site, so the writer gets the revenues from the clicks.
The competing information about the subject has to be weak or non-existent to capture a first page Google search result.
The content provided in the article has to be original material written by the author, or research of other material, with the original author properly referenced and credited.
The site on which the article is published, has to have inbound links from other expert sites, as this is one key factors search engines use to rank the first page search results.
Each and every one of these line items above has volumes of books written about them.
Pursuing article marketing as a pass time can be both time consuming and informative. Because of the size of the Internet and the enormous growth, article marketing is a very sound method of creating an online income.
Originally posted 2011-04-20 18:34:56. Republished by Blog Post Promoter
Tags: article marketing, article marketing basic steps, build an online income, first page Google search result, make money online, pay per click PPC, work from home