Don’t let this happen to you. If you are Clawson business, you have a website, and are not on the first page of the search results, something is wrong. You need to find out what it is and fix it.
Everyday you miss being in the top few you are losing opportunity. Internet marketing your business to the residents living around Clawson, Michigan is the absolute best way to spend your advertising dollars. Residents wanting to live in a prosperous vibrant community are just waiting for your invitation. Reaching them via the Internet is the surest way to: 1) generate interest from cash-in-hand buyers, 2) lower your costs of operation and 3) prosper as a result.
At a very basic level this is how advertising / marketing for local businesses works:
Local residents need certain services and businesses locate in the community hoping to draw those local purchases.
Part of the expense in drawing in those local residents is your advertising which informs everyone of the goods, services and unique reason to do business with you, their local merchant (ie:proximity, expertise, extraordinary service, etc)
Your advertising budget comes from one of two places: in the beginning it comes from the business owners pocket as part of the investment in the business. As the the business progresses the advertising budget is part of the price of everything the business sells.
The different forms of advertising all have different costs, with some of them being extremely expensive for what results a business owner gets in return.
Some of the expensive types of advertising that businesses use are signs on the front of their building for a retail store; signs on the side of a truck; yellow page ads; direct mailers like ValPak; weekly newspaper. A yellow page ad is very expensive and with all the different phone service providers how does a resident choose what phone book to look in? Direct mail is very expensive because it goes to every home and not every home needs an ad about a new furnace. Most people call this junk mail. Newspapers ads are expensive and are thrown in the trash by the end of day. The way to determine the true cost of an advertisement is the total cost divided by the number of purchases as a result.
For a business, there is no end to the ways to spend money attracting new customers. Until recently the yellow page ad , the direct mail piece and the newspaper were the most effective, but were re-occurring expenses that went on and on without any internet competition. This expense, passed along to consumers as part of their purchase price meant prices rarely went down.
But Did You Know?
With the dawn of the internet and the familiarity consumers have with searching using Google, it is possible for a savvy business person who understands how it works to capture their customers loyalty and actually lower their costs. It is easy to keep a customer loyal when prices remain stable over a long period of time. I’ll post a little more about this another day.
Originally posted 2010-05-19 14:18:36. Republished by Blog Post Promoter
Tags: Clawson business, Internet marketing your business, ValPak, yellow page ad