Posts Tagged ‘Marketing Your Clawson Michigan Business Online’

Internet Marketing For Your Clawson Business

Wednesday, May 19th, 2010

Don’t let this happen to you. If you are Clawson business, you have a website, and are not on the first page of the search results, something is wrong. You need to find out what it is and fix it. (See the link to the free report below)

Everyday you miss being in the top few you are losing opportunity. Internet marketing your business to the residents living around Clawson, Michigan is the absolute best way to spend your advertising dollars. Residents wanting to live in a prosperous vibrant community are just waiting for your invitation. Reaching them via the Internet is the surest way to generate interest from cash-in-hand buyers, lower your costs of operation and prosper as a result.

At a very basic level this is how advertising / marketing for local businesses works:

Local residents need certain services and businesses locate in the community hoping to draw those local purchases.

Part of the expense in drawing in those local residents is your advertising which informs everyone of the goods, services and unique reason to do business with you, their local merchant (ie:proximity, expertise, extraordinary service, etc)

Your advertising budget comes from one of two places: in the beginning it comes from the business owners pocket as part of the investment in the business. As the the business progresses the advertising budget is part of the price of everything the business sells.

The different forms of advertising all have different costs, with some of them being extremely expensive for what results a business owner gets in return.

Some of the expensive types of advertising that businesses use are signs on the front of their building for a retail store; signs on the side of a truck; yellow page ads; direct mailers like ValPak; weekly newspaper. A yellow page ad is very expensive and with all the different phone service providers how does a resident choose what phone book to look in? Direct mail is very expensive because it goes to every home and not every home needs an ad about a new furnace. Most people call this junk mail. Newspapers ads are expensive and are thrown in the trash by the end of day.

For a business, there is no end to the ways to spend money attracting new customers. Until recently the yellow page ad , the direct mail piece and the newspaper were the most effective, but were re-occurring expenses that went on and on without any internet competition. This expense, passed along to consumers as part of their purchase price meant prices rarely went down.

But Did You Know?

With the dawn of the internet and the familiarity consumers have with searching using Google, it is possible for a savvy business person who understands how it works to capture their customers loyalty and actually lower their costs. It is easy to keep a customer loyal when prices remain stable over a long period of time. I’ll post a little more about this another day.

Just tell me where to send your free report

How To Make Your Web Site A Cash Machine

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Why A Small Business Must Use Internet Marketing

Tuesday, May 11th, 2010

Recently I was asked: With so much information given away for free in my blog, how do I make money. What I do is termed main street marketing. I offer all the services required by a small business to position them online in the top results of the search engines for their off line specialty. I help them capture their niche online.

What I divulge on this blog is only useful when applied as part of an overall comprehensive internet marketing campaign. All the information in the world, specific as it might be to your business situation, has no value without action to implement it. You could literally know all the methods and techniques but without understanding the subtleties of their application they could prove useless. Most of my time is spent directly coaching small businesses that desperately need to market their business online. The key to successfully migrating to an online presence is finding the right person who has a complete understanding of both the traditional and online marketing methods. Moving a business from the traditional forms, with very poor ways to track advertising spending, to online methods that track every mouse click, confirms knowing everything about a customer is an essential tool for prospecting, lead generation and conversion. Outsourcing this to the correct person is a smart business decision. Here is a link to one of my recent online articles comparing traditional and online methods. (Click Here)

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How To Read Google Adwords Results

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As returning readers know, we launched a product using internet marketing as it’s sole means of promotion as a trial by fire to prove internet marketing methods really do work. This quick look at the progress is for 2 complete days, April 23rd and 24th, 2010. Google provides a number of interesting ways to look at the results on an advertising campaign. Their summary page is what I am going to present here.

My initial budget was $150 for one month or $5.00 per day.
The activity summary for two days is:

20 clicks out of 19,283 times the ad was shown,

resulting in a (CTR) click through rate of 0.10%

at an average (CPC) cost per click of $0.60 each.

The (CPM) cost per 1000 ads shown is $0.62 for

total two-day cost of $11.96.

Quality Score is 7 out of 10, no too bad but could be improved.

This activity resulted in one sale totaling $8.00.

A study of the Stat-Counter.com metrics recorded 7 visits from this one buyers ip address before making a purchase. The purchase was from the Midwest, the core of the original 1968 sales area. The demographic is female age 27-45.
Traffic came from all over the globe, including Canada, Australia and Great Britain.

During this re-launching of the op-yop toy, (a former 2 million-unit seller), it has become obvious that anything can be sold via the Internet. What it requires, is combining the right product, with a marketing plan using all the various available methods.

The degree of success is determined partly by the commitment to follow up and follow through. Remember to promote, promote, promote.

If this post has been helpful to you, please sign up for our email updates, or if you would like to take a short 10 question survey relating to your niche in internet marketing please follow the contact me link on the home page of the blog.

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How To Know Where To Advertise

Thursday, November 19th, 2009

This post is about understanding the various ways you can spend your money to generate new leads.

Before you spend you hard earned money to get sales leads, learn how each “pay-per” method works….

First, educate yourself on the terms used for getting new customers and save your money until you know how each one works.

Start with the basics. Diligently make a list of all the different terms used such as pay per click, pay per view, pay per lead, pay per action and so on. Perform searches on Google, Bing or Yahoo and read several definitions of each to understand the subtle differences between the meanings returned in these searches. After a thorough review you will find that the only real authority is the individual source you will be buying from, because each vendor offering a program has their own unique twist to the pay-per-whatever that makes or breaks their particular program. The sheer number of twists, turns or options is the reason why there are so many ways you can spend your advertising dollar. Spend it wisely only after you have a complete understanding of how each program works. If you check back through previous posts on this site you will find a list that enumerates the most popular free means of getting visitors to your site. They require a lot of work. But once you have established each of these free tools, you can progress through trying each of the different paid kinds of advertising methods to increase sales for your products.

Remember, in the midst of all the hard work you will continue to get barraged with the “too good to be true” sales pitches that really are “too good to be true”. The only way to a solid success is to build a broad base of leads using all the methods of substance and marketing to these contacts on a regular frequency. Repeated contact with the same basic message builds trust which over time makes it easier for the prospect to become a paying customer.

There is no one source of effective paid advertising for each individual niche. Each advertising method should have a place and a purpose in your marketing plan. Researching competitors materials and gleaning from that research what they use can suggest the right mix for your particular line. Every tool works to some degree and using the ones that bring others business can also bring you the leads essential to your success.

Tools for researching competitor’s sites is a subject for a different post.

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Becoming An Internet Marketing Professional – How to Earn Respect From the Online Community

Sunday, September 13th, 2009

Internet marketing is comprised of a pool of web-based professionals who are working not just for their personal interest but for the development of the industry as well.

Engineers, doctors, nurses, accountants, and lawyers. They are what we call professionals. They are individuals with recognized knowledge and expertise in a certain field of endeavor. They are entitled by law and existing policies to practice their respective professions. They are worthy of the standards of their profession, giving them legal licenses to practice their respective professions. Thus, they are the authorities in their respective field of endeavors.

Along with their tag as professionals, these individuals are bound by proper etiquette with regards to their actions and behaviors. As professionals, they are expected to deliver required services to the public and at the same time deal with other individuals and professionals in an appropriate manner. They are looked upon as leaders; thus they are expected to act as real professionals when dealing with their work and other people.

Professionals are everywhere, in various construction sites, real estate markets, hospitals, county courts, and elsewhere.

The Internet marketing industry is no different, and comprised of business consultants, copy-writers, software developers, web site designers, and Graphics artists, as many others.

But what does it take to be considered as one of the Internet marketing professionals?

As previously mentioned, the definition of a professional revolves around the concept of an individual who has recognized knowledge and expertise on a certain field of endeavor. As a professional, you are considered to be worthy of the standards of your profession. You need to show to the world that you are really worth being considered as a professional through establishing a professional image.

However, building a professional image is not as easy as you think. In fact, it entails a great deal of time and effort. Your knowledge and expertise is not just the working factor here. You must also consider the conduct of your business in a professional manner, especially on the Internet where you are dealing with clients whom you do not know and you do not see.

Now, how will you start building your professional image? Consider the following aspects in creating your image online.

1.) Your attitude is the foundation of your professional image on the Internet. It can either make you or kill your career in an instant. The manner in which you deal with your fellow Internet marketers, clients, and the concerns they want you to answer such as questions, comments, and compliments will reflect on your professionalism as a reputable Internet marketer.

2.) Courtesy is also an important factor. As previously mentioned, you are dealing with people whom you are not seeing and you do not know. Despite that visual gap, make your unseen clients feel that they are very much appreciated. You must be respectful and warm in accommodating their queries and concern. Express your gratitude to them.

3.) Honesty is the best policy. Do not mislead your web-based clients or else you will lose them. Remember that you have to earn their trust in order to build long-term relationships with them.

4.) When dealing with your clients, always go above and beyond their expectations. Always listen to the concerns of your clients. As a professional, you are expected to listen to your clients even if you know and understand more than they do about Internet marketing.

5.) Unsatisfied clients always complain about poor technical support. You need to make yourself personally available to assist your clients with their needs. If possible, respond to their emails and return their call as fast as possible.

6.) Although it is a loss if you refund their money, do not argue with the issue or be disagreeable with them. Always be apologetic, courteous, and try to understand why they are unsatisfied. Good customer service can be invaluable when again selling to them or their friends.

7.) Your website is the reflection of yourself and your Internet marketing business. It must be professional-looking, complete with product and contact information, and easy ordering protocol.

8.) Be respectful to your fellow Internet marketers. Keep in mind to build friendly business relations and not publicly address differences.

Internet marketing professionals strive for honesty, integrity, establishing trust and building long term customer relationships. So before you can expect to gain the respect of the Internet Marketing community, you need to show them that you are worthy of their respect by building a professional online image.

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