Don’t let this happen to you. If you are Clawson business, you have a website, and are not on the first page of the search results, something is wrong. You need to find out what it is and fix it. (See the link to the free report below)
Everyday you miss being in the top few you are losing opportunity. Internet marketing your business to the residents living around Clawson, Michigan is the absolute best way to spend your advertising dollars. Residents wanting to live in a prosperous vibrant community are just waiting for your invitation. Reaching them via the Internet is the surest way to generate interest from cash-in-hand buyers, lower your costs of operation and prosper as a result.
At a very basic level this is how advertising / marketing for local businesses works:
Local residents need certain services and businesses locate in the community hoping to draw those local purchases.
Part of the expense in drawing in those local residents is your advertising which informs everyone of the goods, services and unique reason to do business with you, their local merchant (ie:proximity, expertise, extraordinary service, etc)
Your advertising budget comes from one of two places: in the beginning it comes from the business owners pocket as part of the investment in the business. As the the business progresses the advertising budget is part of the price of everything the business sells.
The different forms of advertising all have different costs, with some of them being extremely expensive for what results a business owner gets in return.
Some of the expensive types of advertising that businesses use are signs on the front of their building for a retail store; signs on the side of a truck; yellow page ads; direct mailers like ValPak; weekly newspaper. A yellow page ad is very expensive and with all the different phone service providers how does a resident choose what phone book to look in? Direct mail is very expensive because it goes to every home and not every home needs an ad about a new furnace. Most people call this junk mail. Newspapers ads are expensive and are thrown in the trash by the end of day.
For a business, there is no end to the ways to spend money attracting new customers. Until recently the yellow page ad , the direct mail piece and the newspaper were the most effective, but were re-occurring expenses that went on and on without any internet competition. This expense, passed along to consumers as part of their purchase price meant prices rarely went down.
But Did You Know?
With the dawn of the internet and the familiarity consumers have with searching using Google, it is possible for a savvy business person who understands how it works to capture their customers loyalty and actually lower their costs. It is easy to keep a customer loyal when prices remain stable over a long period of time. I’ll post a little more about this another day.
Just tell me where to send your free report
How To Make Your Web Site A Cash Machine
Name:
My Related Posts -
The Advantages of Affiliate Marketing The concept of revenue sharing has been around for quite a while, long before the internet. But the idea of affiliate marketing has taken it to new levels, and become a staple form of advertising and bringing in business for all types of e-commerce. Online merchants find affiliate marketing highly...... - Time To Re-Evaluate Your Market Niche There are off line businesses going into bankruptcy everywhere. In a time of prosperity, people rush to buy the latest electronic gadget or to get the latest bath accessories, one for each change of the season. So, your market niche may have done well when the economy was doing well,......
-
Why A Small Business Must Use Internet Marketing Recently I was asked: With so much information given away for free in my blog, how do I make money. What I do is termed main street marketing. I offer all the services required by a small business to position them online in the top results of the search engines...... - Maker Faire and Internet Marketing The Op-yop Continuing my Op-yop marketing efforts has taken me far away from my computer, but I am back again with a new post. Part of internet marketing is listening to the voice of your customer. One of ours asked us to participate in the local Clawson Farmer's Market. Interfacing with your......
- How To Use The Internet To Turn Around Detroit's Economy One thing for certain, to turn around Michigan’s economy, something has to change and quickly. Facts from the Bureau of Labor Statistics For The Month of June: Unemployment in Michigan, specifically in Metro-Detroit surpassed 17% in June, 2009. Unemployment rates were higher in June than a year ago in all......
Other Blogger Websites -
Why Big Companies Are Blogging? There are still some old school business people out there that consider the whole idea of blogging for their business rather ridiculous. Unfortunately for these people, they will never understand that the world is changing and blogging is a whole lot more than just a bunch of people in their...... - Writing Articles For Your Business. If you run your Internet business then you definitely can’t do without articles. Content is a very important element of electronic commerce. So in my review I’d like to face this question. Of course you can order writing various articles on such topics as PR, information, SEO and so on.......
- Forex Practice Trading (Part I) Open a forex demo account. Almost every forex broker offers a free practice account to new clients. All you need to do is to sign up with any good forex broker. The best way for new traders to get a handle on what forex trading is all about is to......
- Cash Building Strategies Series: Marketing Your Online Business, Part C Miscellaneous Marketing Techniques Here are some other techniques to utilize in your marketing campaigns: Affiliate Programs- Start your affiliate programs for your products. Let other people earn some money by marketing your products for you. More traffic will find their way to your site through someone else’s efforts. Learn how......
- Enhance Your Local Business Marketing Strategies Promoting your local business online can guarantee you a network of loyal customers by using local business marketing. There is a fat chance that your local market can be found on the web. One of the services you can use to start building your local business online is Cleveland Ohio......
