Posts Tagged ‘Article marketing’

How To Read Google Adwords Results

Sunday, April 25th, 2010

As returning readers know, we launched a product using internet marketing as it’s sole means of promotion as a trial by fire to prove internet marketing methods really do work. This quick look at the progress is for 2 complete days, April 23rd and 24th, 2010. Google provides a number of interesting ways to look at the results on an advertising campaign. Their summary page is what I am going to present here.

My initial budget was $150 for one month or $5.00 per day.
The activity summary for two days is:

20 clicks out of 19,283 times the ad was shown,

resulting in a (CTR) click through rate of 0.10%

at an average (CPC) cost per click of $0.60 each.

The (CPM) cost per 1000 ads shown is $0.62 for

total two-day cost of $11.96.

Quality Score is 7 out of 10, no too bad but could be improved.

This activity resulted in one sale totaling $8.00.

A study of the Stat-Counter.com metrics recorded 7 visits from this one buyers ip address before making a purchase. The purchase was from the Midwest, the core of the original 1968 sales area. The demographic is female age 27-45.
Traffic came from all over the globe, including Canada, Australia and Great Britain.

During this re-launching of the op-yop toy, (a former 2 million-unit seller), it has become obvious that anything can be sold via the Internet. What it requires, is combining the right product, with a marketing plan using all the various available methods.

The degree of success is determined partly by the commitment to follow up and follow through. Remember to promote, promote, promote.

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Ezine Article Chronicles Early Progress

Friday, April 9th, 2010

One of the effective and long lasting methods of getting traffic to your site is article marketing. As I had promised in my earlier blog, The Op-Yop Is Back I will do an update from time to time on the progress of the product launch. This time the update comes in the form of an article published online. One of the steps in generating traffic without paying Google for their help is submitting articles to the online article publishing sites. Part of the promotion of the op-yop, submitting an article, also happens to be a way of getting traffic back to this site. Check out my recently published article I submitted to ezinearticles.com: Do The Various Internet Marketing Techniques Really Work? It chronicles the steps I have taken so far in marketing and promoting the op-yop toy. After reading the linked article you will understand the steps taken to get to the current point in our Op-yop Launch progress. The article focuses on the “free tools” aspects of getting online. Because part of my consulting mission is to work with small businesses to establish their online identity and capture their off-line niche, online. And Free sounds real good to small business people. Hopefully, after reading several of my blog posts you will see how inter-related all the different methods of promoting are to each other and to gaining a successful foothold on line. This QuickTips blog promotes online marketing, one method is article marketing, which the linked article mentions the op-yop which links to the blog which has links to the www.op-yop.com site. Completing a full circle of links and back links takes time, but the exposure continues to grow with time. Read some of the comments received and you should notice they come from around the globe, from people who enjoy the free information. For my readers, there really is someone like you, hovering over the keyboard, awaiting the opportunity to become friends through the magic of email. One of the observations I want to pass along relates to working from home and getting rich overnight. My truth is that it hasn’t happened to me, but it can happen to you. By following the recommended steps and habitually going on line and following through, over time, traffic builds. Things start “clicking”. The money begins to come in from people who have grown to trust your advice. It is possible to build a business working from your home computer. It is simple…stick to the basics until you are well established, absorb how an overall marketing plan works, and have the discipline to follow through. Now spend some money. Seek out one of the people who have the tools you need and aren’t trying to sell you instant anything. Then invest some money in a proven, money back program. I receive email almost daily from many of the online giants. Each of them has tweaked a certain aspect of the daily routine to make a success of themselves. Their money comes from selling you their product and telling you how to do what they have done. That is how they make their money. You have to copy them and do the same thing. However, there are no guarantees. When you want the name of someone to follow and a link to their products, email me through the sign up form and I will share my favorite one with you. If you found this information helpful, please retweet it, sign up for email updates, or complete the contact form along the right hand border (or do all three). The retweet button should be below this post or you can sign up.

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How To Easily Make An Internet Marketing Plan

Sunday, April 4th, 2010

With all the marketing blogs giving free advice and the well written articles available at ezinearticles.com, (Click Here for A Sample) making a marketing plan is simple. Instead of requiring a stroke of genius, it’s more of a checklist of things to do. Complete a list of tasks and answer some basic questions. The most difficult part is the follow through and the follow up. Some critical thinking is needed to identify your target market. But the actual plan comes down to discipline and answering the 5 W’s and 2 H’s.

For a brief listing of the First Ten Steps visit one of my earlier blogs and then come back to this article for the critical thinking part.

I approach “target market” research using a disciplined problem solving method commonly used by problem solvers like engineers or technicians. This method is structured to answer seven questions; the answers bring clarity to each of the steps required to market a business online.

For identifying who will buy your product, answer the questions: who, what, when, where, why, how much, and how many. These are called the 5 w’s and 2 h’s. If you run through these questions for each of the steps you will arrive at a logical summary of things to do, steps to follow, and a resulting marketing plan.

For example, the marketing plan for the Op-Yop product naturally led to registering the domain names www.op-yop.com and www.opyop.com . Using Go-Daddy.com as the registrar was a choice based on a google search. The hosting on host www.hostgator.com was recommended by another marketer, and has proven very satisfactory. Making the one page website was simple to do using the free Composer tools in the Sea Monkey (Mozilla) suite of tools. I won’t go through all the steps and explain, but these examples should demonstrate my point.

Part of the follow through and follow up is an article like this one. The keywords used throughout are picked up by the search engines and eventually will link traffic to this site, as well as the op-yop site, where the opyop toy can be purchased.

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Top Ten Article Directory Sites Today…

Tuesday, August 18th, 2009

as ranked on Alexa.com

1.) ezinearticles.com
2.) articlesbase.com
3.) buzzle.com
4.) goarticles.com
5.) articlesnatch.com
6.) articledashboard.com
7.) articlealley.com
8.) searchwarp.com
9.) amazines.com
10.) selfgrowth.com

Use this quick tip as a checklist to save time researching where to submit articles or “how-to” get free content for republishing. One thing noted during the research: with 300 million English speaking middle class buyers in India, the number 16th ranked site may well be an excellent choice for publishing content to build backlinks. Subscribers can get a more complete list of the top sites including their Alexa.com rankings. This research is current as of August 18, 2009 5am edt

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