Recently I was asked: With so much information given away for free in my blog, how do I make money. What I do is termed main street marketing. I offer all the services required by a small business to position them online in the top results of the search engines for their off line specialty. I help them capture their niche online.
What I divulge on this blog is only useful when applied as part of an overall comprehensive internet marketing campaign. All the information in the world, specific as it might be to your business situation, has no value without action to implement it. You could literally know all the methods and techniques but without understanding the subtleties of their application they could prove useless. Most of my time is spent directly coaching small businesses that desperately need to market their business online. The key to successfully migrating to an online presence is finding the right person who has a complete understanding of both the traditional and online marketing methods. Moving a business from the traditional forms, with very poor ways to track advertising spending, to online methods that track every mouse click, confirms knowing everything about a customer is an essential tool for prospecting, lead generation and conversion. Outsourcing this to the correct person is a smart business decision. Here is a link to one of my recent online articles comparing traditional and online methods. (Click Here)
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Tags: internet marketing, main street marketing, Marketing Your Clawson Michigan Business Online, Online Marketing
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