Here is a quick summary of the first 30 days activity using Google AdWords. The ads are down while we try a different method as a stand alone to further our experiment with online marketing methods. To recap this experiment for new readers:
The op-yop was a toy marketed during the 1960′s and had not been produced since. We found a considerable amount of new stock made in 1968 and decided to promote the toy again using various internet marketing methods, and then report the results here.
Following are the results of 30 days of AdWords activity
Three ads were rotated evenly during the 30 day period coming offline daily after they had spent the $5.00 a day ad budget.
Total Impressions 176,697
Total Clicks 220
Click through rate 0.12%
Average cost per click $0.42
Average cost per 1000 $0.53
Total cost $98.04
Successful keywords used were vintage toy, vintage toys, retro toys, op-yop
Total sales traceable to this activity $213.92 net after Paypal fees and shipping costs.
Sales activity did exceed the cost of procuring those sales. Improved ad copy could improve results. Since this marketing promotion is a work in progress, we will choose another method and report the results here. In addition to the actual orders we have had requests from resellers wanting to sell a reissued version of the toy. We also have been asked by two companies wanting to personalize editions of the toy for promoting their own businesses. The exposure the op-yop is receiving may make using other internet marketing methods more productive.
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