As returning readers know, we launched a product using internet marketing as it’s sole means of promotion as a trial by fire to prove internet marketing methods really do work. This quick look at the progress is for 2 complete days, April 23rd and 24th, 2010. Google provides a number of interesting ways to look at the results on an advertising campaign. Their summary page is what I am going to present here.
My initial budget was $150 for one month or $5.00 per day.
The activity summary for two days is:
20 clicks out of 19,283 times the ad was shown,
resulting in a (CTR) click through rate of 0.10%
at an average (CPC) cost per click of $0.60 each.
The (CPM) cost per 1000 ads shown is $0.62 for
total two-day cost of $11.96.
Quality Score is 7 out of 10, no too bad but could be improved.
This activity resulted in one sale totaling $8.00.
A study of the Stat-Counter.com metrics recorded 7 visits from this one buyers ip address before making a purchase. The purchase was from the Midwest, the core of the original 1968 sales area. The demographic is female age 27-45.
Traffic came from all over the globe, including Canada, Australia and Great Britain.
During this re-launching of the op-yop toy, (a former 2 million-unit seller), it has become obvious that anything can be sold via the Internet. What it requires, is combining the right product, with a marketing plan using all the various available methods.
The degree of success is determined partly by the commitment to follow up and follow through. Remember to promote, promote, promote.
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