It may be too early to determine absolutely, but the results from the Ad Words setup at Google has delivered dismal results. The last week of activity has a flat line graph showing no clicks, no percent served. There are volumes of help folders, you tube videos, and a self serving forum that provides indirect answers and a referral to their help pages running you around in a circle. One search question we asked was how to create an ad campaign using three ads, with the same keywords (a commonly recommended ad test). The result returned was referring to an A/B Test, but not how to set it up or execute one. I am intentionally NOT publishing the adwords we used, to avoid sending my readers chasing the ads and clicking on them without purchasing anything, which just runs up the google bill. The first day with one ad running, there were no clicks. The second day we received 4 clicks, Days 3 through 10 we received no clicks. Our quality score is now 7/10 also According to Google, not too bad. We have tried all the Google recommendations we can find to improve results, but nothing has worked. It appears as if our ad is parked somewhere. Google could take a lesson from us and make a process flow chart or checklist; no matter how large this check list would be, and time consuming the set-up might be, if it assured results it would be worth the effort (An Ad Words set-up checklist created by me and will be shared in the members section with subscribers.)
We are getting some site traffic, but not via google. Most from Yahoo as a result of the ezine article that was published. Many people who saw the ebay listing have also found the web site at http://www.op-yop.com. I congratulate them on finding it since the ebay listing did not contain a reference to the opyop site.
Overall, the google campaign does not seem suitable for do-it your-selfers. At this point, the only way to make google ads effective is for the op-yop name to go viral. (visit http:/www.opyop.com)
Facebook advertising is the next advertising campaign we will be investigating. Check back for our progress.
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