With all the marketing blogs giving free advice and the well written articles available at ezinearticles.com, (Click Here for A Sample) making a marketing plan is simple. Instead of requiring a stroke of genius, it’s more of a checklist of things to do. Complete a list of tasks and answer some basic questions. The most difficult part is the follow through and the follow up. Some critical thinking is needed to identify your target market. But the actual plan comes down to discipline and answering the 5 W’s and 2 H’s.
For a brief listing of the First Ten Steps visit one of my earlier blogs and then come back to this article for the critical thinking part.
I approach “target market” research using a disciplined problem solving method commonly used by problem solvers like engineers or technicians. This method is structured to answer seven questions; the answers bring clarity to each of the steps required to market a business online.
For identifying who will buy your product, answer the questions: who, what, when, where, why, how much, and how many. These are called the 5 w’s and 2 h’s. If you run through these questions for each of the steps you will arrive at a logical summary of things to do, steps to follow, and a resulting marketing plan.
For example, the marketing plan for the Op-Yop product naturally led to registering the domain names www.op-yop.com and www.opyop.com . Using Go-Daddy.com as the registrar was a choice based on a google search. The hosting on host www.hostgator.com was recommended by another marketer, and has proven very satisfactory. Making the one page website was simple to do using the free Composer tools in the Sea Monkey (Mozilla) suite of tools. I won’t go through all the steps and explain, but these examples should demonstrate my point.
Part of the follow through and follow up is an article like this one. The keywords used throughout are picked up by the search engines and eventually will link traffic to this site, as well as the op-yop site, where the opyop toy can be purchased.
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Tags: Article marketing, Blogging, internet marketing, Online Marketing
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Which one do you think is much better? E-mail Marketing or Pay Per Click Advertising.: I have tried using both E-mail marketing and PPC Advertising to advertise my products and both seems to do equally well.
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The RSS feed doesn’t work in the internet browser (firefox) how to fix it?
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