This post is about understanding the various ways you can spend your money to generate new leads.
Before you spend you hard earned money to get sales leads, learn how each “pay-per” method works….
First, educate yourself on the terms used for getting new customers and save your money until you know how each one works.
Start with the basics. Diligently make a list of all the different terms used such as pay per click, pay per view, pay per lead, pay per action and so on. Perform searches on Google, Bing or Yahoo and read several definitions of each to understand the subtle differences between the meanings returned in these searches. After a thorough review you will find that the only real authority is the individual source you will be buying from, because each vendor offering a program has their own unique twist to the pay-per-whatever that makes or breaks their particular program. The sheer number of twists, turns or options is the reason why there are so many ways you can spend your advertising dollar. Spend it wisely only after you have a complete understanding of how each program works. If you check back through previous posts on this site you will find a list that enumerates the most popular free means of getting visitors to your site. They require a lot of work. But once you have established each of these free tools, you can progress through trying each of the different paid kinds of advertising methods to increase sales for your products.
Remember, in the midst of all the hard work you will continue to get barraged with the “too good to be true” sales pitches that really are “too good to be true”. The only way to a solid success is to build a broad base of leads using all the methods of substance and marketing to these contacts on a regular frequency. Repeated contact with the same basic message builds trust which over time makes it easier for the prospect to become a paying customer.
There is no one source of effective paid advertising for each individual niche. Each advertising method should have a place and a purpose in your marketing plan. Researching competitors materials and gleaning from that research what they use can suggest the right mix for your particular line. Every tool works to some degree and using the ones that bring others business can also bring you the leads essential to your success.
Tools for researching competitor’s sites is a subject for a different post.
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