I thought this article contained a good bit of info for my readers. It is one example of the type of PLR info available to my subscribers.
Chris Anderson, author of “The Long Tail,” hypothesizes that even though classic marketing assumes that 80% of sales come from 20% of your customers, chasing “the long tail” of customers not in that 20% can be a viable online strategy. That’s because online businesses are great at providing choice, something that physical brick-and-mortar stores can’t stock or inventory the same way since they are not virtual enterprises. But, is chasing the long tail still a good strategy in a recession where consumer demand is dropping drastically?
Why The Long Tail Creates Demand
Yes, it is a good idea to think about chasing the long tail. The reasons for that are two-fold: Physical retailers are already reducing inventory and dropping choices and online retailers don’t have to stock or inventory a selection or choice in order to offer it. So, the same reason that makes it unthinkable for physical retailers makes it a great choice for online merchants. After all, demand may be slowing for the best sellers, but the long tail is not about best sellers; it’s about personal preference. When a consumer has a personal preference for a particular product or service, they will look to get that choice fulfilled regardless of the cost, even in a down economy. And, even if a retailer offers this choice in their physical stores, an online business is better suited to drop the price on it because they are not keeping their stock in physical inventory. They are doing “just-in-time” demand fulfillment.
Look Up Affiliates, Partners, and Order Fulfillment Services
In order to capitalize on this strategy, there is a bit more upfront market research. You want to locate affiliates, partners, and order fulfillment services that can help you market the long tail without necessarily having to create products yourself or ship them. That way, they can remain in other people’s physical inventory until you get an order and are ready to fulfill that order. If you line up a great team of suppliers who you can use to create a vast choice, then you will create demand where there was none because you are offering something in one place that few others are able to do offline. If you make it easy to search online, then you create the ability for the customer to service his/her own needs and to exactly specify their preferences.
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I think we are also seeing some signs of recovery from the Economic Recession. Of course, we have no idea of how long it will take to completely recover, but some say it’s going to be longer than for the other recessions in decades. I also scanned an article yesterday that said business owners need a new set of tactics to do well during recovery.
Our country had been so much affected by this Economic Recession. there are lots of job cuts and company shutdowns. We are seeing some signs of economic recovery right now and we hope that it would continue.
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Our country was also hit hard by the Economic Recession. At least we are seeing some signs of economic recovery now. I hope that we could recover soon from this recession.
.o……..
the economic recession made a lot of workers jobless. my best friend and me lost our jobs because of job cuts. i hope that our economy would recover soon.