Archive for the ‘Start A Business Online’ Category

Ezine Article Chronicles Early Progress

Friday, April 9th, 2010

One of the effective and long lasting methods of getting traffic to your site is article marketing. As I had promised in my earlier blog, The Op-Yop Is Back I will do an update from time to time on the progress of the product launch. This time the update comes in the form of an article published online. One of the steps in generating traffic without paying Google for their help is submitting articles to the online article publishing sites. Part of the promotion of the op-yop, submitting an article, also happens to be a way of getting traffic back to this site. Check out my recently published article I submitted to ezinearticles.com: Do The Various Internet Marketing Techniques Really Work? It chronicles the steps I have taken so far in marketing and promoting the op-yop toy. After reading the linked article you will understand the steps taken to get to the current point in our Op-yop Launch progress. The article focuses on the “free tools” aspects of getting online. Because part of my consulting mission is to work with small businesses to establish their online identity and capture their off-line niche, online. And Free sounds real good to small business people. Hopefully, after reading several of my blog posts you will see how inter-related all the different methods of promoting are to each other and to gaining a successful foothold on line. This QuickTips blog promotes online marketing, one method is article marketing, which the linked article mentions the op-yop which links to the blog which has links to the www.op-yop.com site. Completing a full circle of links and back links takes time, but the exposure continues to grow with time. Read some of the comments received and you should notice they come from around the globe, from people who enjoy the free information. For my readers, there really is someone like you, hovering over the keyboard, awaiting the opportunity to become friends through the magic of email. One of the observations I want to pass along relates to working from home and getting rich overnight. My truth is that it hasn’t happened to me, but it can happen to you. By following the recommended steps and habitually going on line and following through, over time, traffic builds. Things start “clicking”. The money begins to come in from people who have grown to trust your advice. It is possible to build a business working from your home computer. It is simple…stick to the basics until you are well established, absorb how an overall marketing plan works, and have the discipline to follow through. Now spend some money. Seek out one of the people who have the tools you need and aren’t trying to sell you instant anything. Then invest some money in a proven, money back program. I receive email almost daily from many of the online giants. Each of them has tweaked a certain aspect of the daily routine to make a success of themselves. Their money comes from selling you their product and telling you how to do what they have done. That is how they make their money. You have to copy them and do the same thing. However, there are no guarantees. When you want the name of someone to follow and a link to their products, email me through the sign up form and I will share my favorite one with you. If you found this information helpful, please retweet it, sign up for email updates, or complete the contact form along the right hand border (or do all three). The retweet button should be below this post or you can sign up.

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  • blog traffic exchangeMaker Faire and Internet Marketing The Op-yop Continuing my Op-yop marketing efforts has taken me far away from my computer, but I am back again with a new post. Part of internet marketing is listening to the voice of your customer. One of ours asked us to participate in the local Clawson Farmer's Market. Interfacing with your......
  • blog traffic exchange Valuable Information To Start Your Internet Marketing Business The impact of the Internet on the perceived value of information is as predicted. Undoubtedly, the Internet changed the way people learn and search for useful information. Before the arrival of the Internet, individuals looking for valuable or useful information would be congregating themselves in classrooms, public libraries, bookstores, and......
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  • blog traffic exchangeProfit Making Web Marketing Via Blogs The Blogs present on the web are significant for both the marketers as well as the customers on the web. It has been observed that blogging is getting more dynamic then sites. These days very few visitors turn up to your websites than your blog. A lot of reason......
  • blog traffic exchangeSearch Engine Marketing – Exclusive Services Get your site exposed. Are you ruining your own campaign? Marketing is not something to be forgotten when delving into an online business. Marketing is in fact just as, if not even more important today in promoting a website than any offline business. So what does it take to market......
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  • blog traffic exchangeInternet Affiliate Marketing Business - Can Everyone Make Money With Affiliate Marketing? Affiliate promoting isn't a new concept and it's very easy and easy to understand. During a nutshell you help to sell different peopleÅ› product and earn a commission of each sale you make. The best issue concerning affiliate marketing is that you do not want to fret regarding making......
  • blog traffic exchangeAdvantages And Disadvantages Of Online Earning. Earnings in a network are not a freebie and the usual remote work demanding expenses of your time and forces. What is necessary to do to work in the Internet? Advantages and lacks of earnings of a network. To earn in the Internet it is possible also absolutely seriously. I......

How To Easily Make An Internet Marketing Plan

Sunday, April 4th, 2010

With all the marketing blogs giving free advice and the well written articles available at ezinearticles.com, (Click Here for A Sample) making a marketing plan is simple. Instead of requiring a stroke of genius, it’s more of a checklist of things to do. Complete a list of tasks and answer some basic questions. The most difficult part is the follow through and the follow up. Some critical thinking is needed to identify your target market. But the actual plan comes down to discipline and answering the 5 W’s and 2 H’s.

For a brief listing of the First Ten Steps visit one of my earlier blogs and then come back to this article for the critical thinking part.

I approach “target market” research using a disciplined problem solving method commonly used by problem solvers like engineers or technicians. This method is structured to answer seven questions; the answers bring clarity to each of the steps required to market a business online.

For identifying who will buy your product, answer the questions: who, what, when, where, why, how much, and how many. These are called the 5 w’s and 2 h’s. If you run through these questions for each of the steps you will arrive at a logical summary of things to do, steps to follow, and a resulting marketing plan.

For example, the marketing plan for the Op-Yop product naturally led to registering the domain names www.op-yop.com and www.opyop.com . Using Go-Daddy.com as the registrar was a choice based on a google search. The hosting on host www.hostgator.com was recommended by another marketer, and has proven very satisfactory. Making the one page website was simple to do using the free Composer tools in the Sea Monkey (Mozilla) suite of tools. I won’t go through all the steps and explain, but these examples should demonstrate my point.

Part of the follow through and follow up is an article like this one. The keywords used throughout are picked up by the search engines and eventually will link traffic to this site, as well as the op-yop site, where the opyop toy can be purchased.

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  • As Featured On EzineArticlesWhy A Small Business Must Use Internet Marketing Recently I was asked: With so much information given away for free in my blog, how do I make money. What I do is termed main street marketing. I offer all the services required by a small business to position them online in the top results of the search engines......
  • blog traffic exchangeEzine Article Chronicles Early Progress One of the effective and long lasting methods of getting traffic to your site is article marketing. As I had promised in my earlier blog, The Op-Yop Is Back I will do an update from time to time on the progress of the product launch. This time the update comes......
  • blog traffic exchange Valuable Information To Start Your Internet Marketing Business The impact of the Internet on the perceived value of information is as predicted. Undoubtedly, the Internet changed the way people learn and search for useful information. Before the arrival of the Internet, individuals looking for valuable or useful information would be congregating themselves in classrooms, public libraries, bookstores, and......
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The Op-Yop Is Back – Toy Stash Discovered

Friday, March 12th, 2010
Original Op-yop

Original 1968 Op-Yop

The original Op-yop is back! We are going to have some fun for a few weeks, maybe stretching into months. As proof that internet marketing concepts written about in this blog do work, I am going to present a product launch. In order to make the concepts easy to grasp I have chosen an actual product that can be physically touched. It has a limited market so we will be exploring niche marketing. The product is something unique, no direct competition. It is a retro item not sold in over 40 years! It was a fad in 1968. This would put it smack in the middle of the hippie era. It comes in Day Glo colors that light up under a black light. It makes a unique sound. I uncovered a warehouse stash of these things, left over from the original production. I think I have enough stock from the original runs to sell a worthwhile amount. We will try to cover all the marketing bases until the stock runs out.
We will do a series of press releases, write a few articles and post to the article marketing sites. I’ll go through (SEO) Optimizing the keywords for Search Engines. I’ll do a screen capture of the Google search results before and after the campaign, to show our ranking on the results. We will do some quick research into niche forums and other blogs. We will set up PayPal to receive payments. We’ll also populate the social media sites like twitter, Facebook, youtube and others like them. I may delve into advertising of different types as examples for the blog. I may use ebay for traffic. I will make every attempt to post progress and write about the methods used, time allowing. If you want to follow along, check back to see our progress. Web site is up and running as of right now. You can visit http://www.op-yop.com or http://www.opyop.com and search twitter for opyop tweets.

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How To Use Click Bank To Start An Online Business

Wednesday, February 17th, 2010

If you enjoy surfing the web and have been considering setting up your own business, you really should visit http://www.clickbank.com/. It is a site that allows you to sign up as an affiliate internet marketer, promote ready to deliver information products, and then receive a commission for every sale made via links from your own website promotions.

Without a doubt, selling someone else’s product, using their supplied sales pages and the Clickbank links is one of the quickest ways for you to become an online seller without having to do all the back end work of billing, collection and commission payment.

It is also a website that you can literally spend day after day reading the sales pitches and visiting the sites of the offered products. If you do this diligently you will eventually get used to the methodology used to create these offers. What you learn can then be used to market your own products. This is the real benefit of membership. I call it Clickbank College. More information follows below……

Signing up on Clickbank is easy. Go to the url address listed above and click on the AFFILIATES radio button on the landing page. After doing some reading and educating yourself about the benefits of Affiliate Marketing, take action…sign up! Then start your free internet marketing education and have some fun doing so.

You’ll notice some rankings called “gravity values” applied to each of the offers. This really means how successful the offer has been in the marketplace. If you sell a high gravity number, you’ll have more competition, but you’ll be selling a somewhat known or familiar product. If you promote a lower gravity value number, it may be a harder sell, but there will be less competition. This is an over simplification, but regardless of what gravity you choose, the successful sale will only happen based on how much interested traffic you drive to your site. Key is to promote and promote and promote.

The “Clickbank College” education part comes from reading the many sales pages and dissecting it into the marketing tools used to arrive at the result you are viewing and then following the links all the way through the sale process to see how everything is constructed to eventually make a sale.

Let me take you on a short walk through…(of course, you can tour without becoming a member)

At the Clickbank home page, visit the marketplace link at the top.

For this tour I chose the green products category, with the results sorted by popularity, high to low. The top item returned pays a 75% commission and clicking on the “red highlighted type” link you end up at the site http://www.magniwork.com/?hop=0.

Pay close attention to what you see and read, because there is great deal of magnificent work sitting in front of you. Lot’s of hours went into developing what you are reading. You’re on the landing page for the offer: this is the sales pitch page. It starts with a headline, the sales copy that follows is loaded with key words and colors designed to spur sales. It includes a video, and there are numerous testimonials to create credibility. It divulges secrets, it anticipates and handles objections, it gives you a risk free money back guarantee that may eliminate purchasers remorse. And best of all it delivers immediate gratification by providing a download link for receiving the product immediately upon payment. To make the transaction even more risk free, they offer PayPal as a payment method. Because of the way PayPal works, no one ever sees your credit card number making the sale even more secure.

Take Action:

Clickbank can be a first step towards making money online working from home by using Affiliate Marketing.

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Top Five Steps To Internet Marketing Success In 2010

Tuesday, January 19th, 2010

My plan to maximize results in the New Year took a little longer than expected. But reflecting on last years activity, and reading all the gurus’ first of the year announcements made it worth the wait.

Now that I am done reviewing results let me help you.

If your dream is to launch an internet site to market your business, or to improve the results from your current site, read on.

I’ve received some 1000 emails from the top internet marketers telling me/us what we have to do this year and the list varies as widely as the number of marketers. Buy this, buy that, must have this tool, can’t live without that tool.

It’s the basics that work and unless they are in place, Save Your Money!

I want to make it short and sweet and as direct as possible, so here goes:

1. Research and find a niche that sells well online, Clickbank selling other people’s products or selling your own, but become an expert.

2. Automate your sites, autoresponders, list captures, downloaders.

3. Use article marketing, blogs and forums full of useful content to establish your expertise. Learn how to use back links.

4. Promote yourself and your sites using social media, Twitter, You Tube Videos, Facebook, uStream, podcasts.

5. Narrow your focus, apply yourself, diligently follow a routine.

If you need help getting where you want to go, just drop James Bronersky an email. brnrsky@biztobizsite.com

I highly recommend developing a membership site as part of your strategy using an extremely economical product. Let me know how it goes.

If you found this information helpful please leave comments, tell your friends where to find us, copy and send anything you want from this site.

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  • As Featured On EzineArticlesWhy A Small Business Must Use Internet Marketing Recently I was asked: With so much information given away for free in my blog, how do I make money. What I do is termed main street marketing. I offer all the services required by a small business to position them online in the top results of the search engines......
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  • Original Op-yopThe Op-Yop Is Back - Toy Stash Discovered [/caption] The original Op-yop is back! We are going to have some fun for a few weeks, maybe stretching into months. As proof that internet marketing concepts written about in this blog do work, I am going to present a product launch. In order to make the concepts easy to......
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Valuable Information To Start Your Internet Marketing Business

Sunday, September 13th, 2009

The impact of the Internet on the perceived value of information is as predicted. Undoubtedly, the Internet changed the way people learn and search for useful information. Before the arrival of the Internet, individuals looking for valuable or useful information would be congregating themselves in classrooms, public libraries, bookstores, and magazine stands because these were the places where such information could be found.

However, in the 15 years since the Internet became widely accessible to the public, the difference it made has been gigantic.

The impact is so drastic, it changed the typical procedure of searching for information that existed since the dawn of civilization. If you want to learn about the life of Florence Nightingale, Christopher Columbus, or even the changes brought to Washington DC by President Barack Obama, you do not need to take a class, read a book, or purchase newspapers everyday. You can Yahoo or Google search, and you will be able to find a website that is dedicated to that information.

Through the Internet, such valuable and useful information is readily accessible. In addition, retrieval of information is free. You do not even have to suffer purchasing the latest book for several dollars cheaper than what you would have to pay in a brick and mortar bookstore. The search and retrieval of the manuscript of the book is instantaneous, no wasting of time, and definitely there is no need to drive to the store.

In other words, searching and retrieving information on the Internet is cost-free, except for the purchase of your personal computer and the Internet connection fee.

Almost every kind of information can be found on the Internet, historical accounts, answers to personal problems, and of course information about business opportunities. Success with Internet marketing starts by learning the basics of this lucrative industry. Such basics can be learned through various Internet marketing-related searches scattered over the Web.

In other words, every online-based business opportunity and the related information can be accessed through the Internet. Save your money. Search first then purchase what you can not find for free.

There is one powerful reason you should pay…

Unlike most all other information on the Internet, information related to Internet marketing is not entirely free. Marketing gurus sell their success techniques to online marketing neophytes. 90% of what they do can be found for free. It is the other 10% you will have to buy.

If you want information that is useful for your specific online business, you will sometimes have to purchase such information or pay for consulting or coaching offered by successful marketing gurus.

To get the real value for your money, following are the first few things you will want to know before you pay:

1.) The most secret and valuable information is highly controlled and distributed only by proven experts on Internet marketing. Verify that the individual behind the program of interest is really a marketing genius. One way of doing this is to check the speakers list for the national conventions such as the Warriors Forum, held in Raleigh, NC in fall of 2009. Also, by joining the www.warriorforum.com you can discern by reading postings whose information holds the most value. With so many ‘bogus gurus’ out there, there is a need to check on your information resources first before handing out money.

2.) Such information must be current and/or updated. There is little use of information gathered in 2003 for a 2009 market. Ask for some sample excerpts or initial information that you can see for yourself if it is updated or not. Be cautious though because there are many selling junk and only a few offering the cutting edge information.

3.) Look for a money back guarantee as one condition of paid information. If you are not satisfied with contents or the results are not as promised, you can have your money back. There are many experienced Internet marketers who are willing to give your money back if you are not satisfied with the information you have acquired.

4.) If you cannot afford to purchase premium information sold by different Internet marketers over the Web, you can still look for free information. You may visit different article directories over the Internet that publish hundreds to thousands of articles related to Internet marketing. Some of these articles are written by the Internet marketing gurus themselves, thus you are assured that the information is valuable and can be applied to your online business.

5.) There are also business sites wherein they give away free information guides that you can use for your Internet marketing career. If you are reading this post on my blog, you have found one such resource site for free yet useful information.

The Internet is the information superhighway, whether for free or paid information, make sure you learn the ideas and basic strategies to make your Internet marketing career a successful one.

If you found this information useful please leave a comment, pass on the link, or sign up for my free email updates.

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First Ten Steps For Starting An Online Business

Monday, August 17th, 2009

First Ten Steps For Starting An Online Business

1.) Register A Domain Name

2.) Set-up A Hosting Account

3.) Set-up A Business Website

4.) Set-up A Business Newsletter

5.) Set-up A Blog About Your Business

6.) Create Content For Site, Newsletter and Blog

7.) Optimize Site and Blog For Search Engines

8.) Setup An Email List Capture System

9.) Create A Marketing Program

10.) Go Live By Publishing On Internet

Listed above are the first ten steps for starting a business online. Each one of them has several more steps to complete. As an example, #8, Setting up an email list capture system, has 15 things to do, each with it’s own subset of steps. Use it as a quick checklist to save time getting your business up and running. If you are already in business off line and you want to go online, you follow the same steps but for you Step #6 may already be done in the form of existing brochures, press releases and other media.

If you found this helpful there are 3 things I ask you to do: Sign up for my free email updates, leave a comment, and pass this link along to your friends.


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How To Use The Internet To Turn Around Detroit’s Economy

Monday, August 10th, 2009

One thing for certain, to turn around Michigan’s economy, something has to change and quickly.

Facts from the Bureau of Labor Statistics For The Month of June:

  • Unemployment in Michigan, specifically in Metro-Detroit surpassed 17% in June, 2009.

  • Unemployment rates were higher in June than a year ago in all 372 US Metropolitan areas.
  • For the sixth consecutive month unemployment rates increased.

  • Michigan claims two of the most populous metro areas in the country that registered the highest unemployment rates

  • Warren, Farmington Hills and Troy registered one the highest jobless rates of 16.2%

Change is constant in Detroit’s auto business; so accepting change is not the problem. The problem is what to change to. It is about having choices. Don’t waste time waiting for the old job market to come back. Auto jobs are not coming back to Michigan. Getting people working again will only happen by choosing a new direction. Living within the Metro-Detroit area are some of the most talented people on the planet and they have what it takes to change this economy. Their training in the auto industry is so complex that every one understands the discipline needed to begin with a concept and end with a salable product. This training and discipline is easily transferable.

Certainly using the internet as a tool holds immediate promise. Now more than ever, what and who you know is essential to your success. Working from your home computer and networking on the internet is the easiest way to meet contacts with similar interests. Marketing yourself online expands job possibilities.

What you can do…

Join forums and groups, and get involved in as many networks as you can manage. Learn the basics of how money is being made on the internet. Copy those methods. Search the web for techniques, tips , tools and discover the systems already available. Apply automotive techniques to assembling a virtual business that creates jobs. There are “how to” guides any auto worker interested in being retrained can download. The step by step nature of systems for making money online will be very familiar to anyone involved in automotive. There is no degree required to start, most of what works is not taught in a university. The only requirement is serious application of the discipline and work ethic learned making an automobile.

Because the jobs are not coming back to Detroit or Michigan, starting an online business or taking advantage of other online opportunities are immediate choices for retraining unemployed workers.

If you found this helpful there are 3 things ask you to do: Sign up for my free email updates, leave a comment, and pass this link along to your friends.

Thanks!

Jim


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List of Online Marketing Tools- An Overview

Friday, August 7th, 2009

This post is about the basics. It is for the novice, the “newbie”. It is a list of the online tools and how they relate to each other. It’s purpose is to quickly give you an understanding of the online flow of data and it’s use. Sort of the elevator speech, but in a very tall building. This is making money online in a nutshell.

Marketing your business on the Internet is all about building a relationship with those people with whom you share common interests.

Your initial focus is building a list of people who want to know what you know. The methods used to build this list are many, but the two main ones are through signups by people who visit your online web log or “blog” and people from whom you have captured their email contact information by directing the initial contact through a capture or “squeeze” page.

Generating traffic is the difficult part and being able to do it successfully determines whether or not your online experience will be profitable or not.
Common methods used to generate traffic follow a successful model where you establish a web presence in the form of a blog with content you generate about your products. You submit this information to the Search Engines using acceptable methods. You also review other web logs where topics related to your product niche are discussed and you participate in those discussions by giving authoritative input in the form of comments. Your signature block contains a link back to your page.

Squeeze or “capture” page traffic is generated by creating informative products in the form of Videos, Podcasts, Webinars, Press Releases, Forums, and Articles about your niche, then publishing them in the appropriate places on the web. Interested parties are all sent to your opt-in list through your capture form.

You then begin to develop a relationship with your list via email initiated interactions such as frequent mailings, online events, surveys, etc.

You offer them your own products, other peoples products, and information transfer services such as consulting, training, or public speaking; all of course based on your skill set and level of expertise.

I’ll go into more detail on each of these items individually in other posts. I will also put up a flow chart as a visual aid

If you found this helpful please leave a comment or pass this along to a friend.

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