Archive for the ‘Work From Home’ Category

Maker Faire and Internet Marketing The Op-yop

Monday, August 9th, 2010

Continuing my Op-yop marketing efforts has taken me far away from my computer, but I am back again with a new post. Part of internet marketing is listening to the voice of your customer. One of ours asked us to participate in the local Clawson Farmer’s Market. Interfacing with your customers this way has proven invaluable for what we have learned. It has taken us far afield from our original concept of using internet techniques to sell the product. In addition to Clawson we have sold at the Warren Farmers Market,and the Pigeon Farmers Festival, The Eastpoint Lions Club Festival and the Makers Faire held at the Henry Ford in Dearborn. Standing in a booth while customers try out the product, seeing their reactions, listening to their observations has widened the potential market for the Op-yop toy. Having set up the web site to respond to the internet marketing efforts tried through this blog proved to be the right thing in the right order. Having a site to send customers to for more information about the product improved traffic.
The acceptance of the toy by the buying public has retraced some old steps from over 40 years ago.
Here is a link to a Time magazine article written about the toy in it’s heyday. Here is another link from last weeks Time Magazine written about the rebirth of the toy as well as about my daughter Darcy, who owns the product and your writer James Bronersky. This toy is so mesmerizing and additive that writer’s are compelled to write about it.

Take some time to read over the material and understand the power of communication via many channels at the same time. I am using the photo of Darcy’s “Editors Choice Blue Ribbon Award” and am setting up a press release campaign, again just one of the internet marketing tools combined to create link activity back to the site. The traffic to the site quadrupled over the last week. See my article about the Maker Faire held July 29,30,31 and August 1st in Detroit.  Charles Winds His Op-Yop

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Ezine Article Chronicles Early Progress

Friday, April 9th, 2010

One of the effective and long lasting methods of getting traffic to your site is article marketing. As I had promised in my earlier blog, The Op-Yop Is Back I will do an update from time to time on the progress of the product launch. This time the update comes in the form of an article published online. One of the steps in generating traffic without paying Google for their help is submitting articles to the online article publishing sites. Part of the promotion of the op-yop, submitting an article, also happens to be a way of getting traffic back to this site. Check out my recently published article I submitted to ezinearticles.com: Do The Various Internet Marketing Techniques Really Work? It chronicles the steps I have taken so far in marketing and promoting the op-yop toy. After reading the linked article you will understand the steps taken to get to the current point in our Op-yop Launch progress. The article focuses on the “free tools” aspects of getting online. Because part of my consulting mission is to work with small businesses to establish their online identity and capture their off-line niche, online. And Free sounds real good to small business people. Hopefully, after reading several of my blog posts you will see how inter-related all the different methods of promoting are to each other and to gaining a successful foothold on line. This QuickTips blog promotes online marketing, one method is article marketing, which the linked article mentions the op-yop which links to the blog which has links to the www.op-yop.com site. Completing a full circle of links and back links takes time, but the exposure continues to grow with time. Read some of the comments received and you should notice they come from around the globe, from people who enjoy the free information. For my readers, there really is someone like you, hovering over the keyboard, awaiting the opportunity to become friends through the magic of email. One of the observations I want to pass along relates to working from home and getting rich overnight. My truth is that it hasn’t happened to me, but it can happen to you. By following the recommended steps and habitually going on line and following through, over time, traffic builds. Things start “clicking”. The money begins to come in from people who have grown to trust your advice. It is possible to build a business working from your home computer. It is simple…stick to the basics until you are well established, absorb how an overall marketing plan works, and have the discipline to follow through. Now spend some money. Seek out one of the people who have the tools you need and aren’t trying to sell you instant anything. Then invest some money in a proven, money back program. I receive email almost daily from many of the online giants. Each of them has tweaked a certain aspect of the daily routine to make a success of themselves. Their money comes from selling you their product and telling you how to do what they have done. That is how they make their money. You have to copy them and do the same thing. However, there are no guarantees. When you want the name of someone to follow and a link to their products, email me through the sign up form and I will share my favorite one with you. If you found this information helpful, please retweet it, sign up for email updates, or complete the contact form along the right hand border (or do all three). The retweet button should be below this post or you can sign up.

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How To Easily Make An Internet Marketing Plan

Sunday, April 4th, 2010

With all the marketing blogs giving free advice and the well written articles available at ezinearticles.com, (Click Here for A Sample) making a marketing plan is simple. Instead of requiring a stroke of genius, it’s more of a checklist of things to do. Complete a list of tasks and answer some basic questions. The most difficult part is the follow through and the follow up. Some critical thinking is needed to identify your target market. But the actual plan comes down to discipline and answering the 5 W’s and 2 H’s.

For a brief listing of the First Ten Steps visit one of my earlier blogs and then come back to this article for the critical thinking part.

I approach “target market” research using a disciplined problem solving method commonly used by problem solvers like engineers or technicians. This method is structured to answer seven questions; the answers bring clarity to each of the steps required to market a business online.

For identifying who will buy your product, answer the questions: who, what, when, where, why, how much, and how many. These are called the 5 w’s and 2 h’s. If you run through these questions for each of the steps you will arrive at a logical summary of things to do, steps to follow, and a resulting marketing plan.

For example, the marketing plan for the Op-Yop product naturally led to registering the domain names www.op-yop.com and www.opyop.com . Using Go-Daddy.com as the registrar was a choice based on a google search. The hosting on host www.hostgator.com was recommended by another marketer, and has proven very satisfactory. Making the one page website was simple to do using the free Composer tools in the Sea Monkey (Mozilla) suite of tools. I won’t go through all the steps and explain, but these examples should demonstrate my point.

Part of the follow through and follow up is an article like this one. The keywords used throughout are picked up by the search engines and eventually will link traffic to this site, as well as the op-yop site, where the opyop toy can be purchased.

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The Op-Yop Is Back – Toy Stash Discovered

Friday, March 12th, 2010
Original Op-yop

Original 1968 Op-Yop

The original Op-yop is back! We are going to have some fun for a few weeks, maybe stretching into months. As proof that internet marketing concepts written about in this blog do work, I am going to present a product launch. In order to make the concepts easy to grasp I have chosen an actual product that can be physically touched. It has a limited market so we will be exploring niche marketing. The product is something unique, no direct competition. It is a retro item not sold in over 40 years! It was a fad in 1968. This would put it smack in the middle of the hippie era. It comes in Day Glo colors that light up under a black light. It makes a unique sound. I uncovered a warehouse stash of these things, left over from the original production. I think I have enough stock from the original runs to sell a worthwhile amount. We will try to cover all the marketing bases until the stock runs out.
We will do a series of press releases, write a few articles and post to the article marketing sites. I’ll go through (SEO) Optimizing the keywords for Search Engines. I’ll do a screen capture of the Google search results before and after the campaign, to show our ranking on the results. We will do some quick research into niche forums and other blogs. We will set up PayPal to receive payments. We’ll also populate the social media sites like twitter, Facebook, youtube and others like them. I may delve into advertising of different types as examples for the blog. I may use ebay for traffic. I will make every attempt to post progress and write about the methods used, time allowing. If you want to follow along, check back to see our progress. Web site is up and running as of right now. You can visit http://www.op-yop.com or http://www.opyop.com and search twitter for opyop tweets.

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How To Use Click Bank To Start An Online Business

Wednesday, February 17th, 2010

If you enjoy surfing the web and have been considering setting up your own business, you really should visit http://www.clickbank.com/. It is a site that allows you to sign up as an affiliate internet marketer, promote ready to deliver information products, and then receive a commission for every sale made via links from your own website promotions.

Without a doubt, selling someone else’s product, using their supplied sales pages and the Clickbank links is one of the quickest ways for you to become an online seller without having to do all the back end work of billing, collection and commission payment.

It is also a website that you can literally spend day after day reading the sales pitches and visiting the sites of the offered products. If you do this diligently you will eventually get used to the methodology used to create these offers. What you learn can then be used to market your own products. This is the real benefit of membership. I call it Clickbank College. More information follows below……

Signing up on Clickbank is easy. Go to the url address listed above and click on the AFFILIATES radio button on the landing page. After doing some reading and educating yourself about the benefits of Affiliate Marketing, take action…sign up! Then start your free internet marketing education and have some fun doing so.

You’ll notice some rankings called “gravity values” applied to each of the offers. This really means how successful the offer has been in the marketplace. If you sell a high gravity number, you’ll have more competition, but you’ll be selling a somewhat known or familiar product. If you promote a lower gravity value number, it may be a harder sell, but there will be less competition. This is an over simplification, but regardless of what gravity you choose, the successful sale will only happen based on how much interested traffic you drive to your site. Key is to promote and promote and promote.

The “Clickbank College” education part comes from reading the many sales pages and dissecting it into the marketing tools used to arrive at the result you are viewing and then following the links all the way through the sale process to see how everything is constructed to eventually make a sale.

Let me take you on a short walk through…(of course, you can tour without becoming a member)

At the Clickbank home page, visit the marketplace link at the top.

For this tour I chose the green products category, with the results sorted by popularity, high to low. The top item returned pays a 75% commission and clicking on the “red highlighted type” link you end up at the site http://www.magniwork.com/?hop=0.

Pay close attention to what you see and read, because there is great deal of magnificent work sitting in front of you. Lot’s of hours went into developing what you are reading. You’re on the landing page for the offer: this is the sales pitch page. It starts with a headline, the sales copy that follows is loaded with key words and colors designed to spur sales. It includes a video, and there are numerous testimonials to create credibility. It divulges secrets, it anticipates and handles objections, it gives you a risk free money back guarantee that may eliminate purchasers remorse. And best of all it delivers immediate gratification by providing a download link for receiving the product immediately upon payment. To make the transaction even more risk free, they offer PayPal as a payment method. Because of the way PayPal works, no one ever sees your credit card number making the sale even more secure.

Take Action:

Clickbank can be a first step towards making money online working from home by using Affiliate Marketing.

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First Ten Steps For Starting An Online Business

Monday, August 17th, 2009

First Ten Steps For Starting An Online Business

1.) Register A Domain Name

2.) Set-up A Hosting Account

3.) Set-up A Business Website

4.) Set-up A Business Newsletter

5.) Set-up A Blog About Your Business

6.) Create Content For Site, Newsletter and Blog

7.) Optimize Site and Blog For Search Engines

8.) Setup An Email List Capture System

9.) Create A Marketing Program

10.) Go Live By Publishing On Internet

Listed above are the first ten steps for starting a business online. Each one of them has several more steps to complete. As an example, #8, Setting up an email list capture system, has 15 things to do, each with it’s own subset of steps. Use it as a quick checklist to save time getting your business up and running. If you are already in business off line and you want to go online, you follow the same steps but for you Step #6 may already be done in the form of existing brochures, press releases and other media.

If you found this helpful there are 3 things I ask you to do: Sign up for my free email updates, leave a comment, and pass this link along to your friends.


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  • blog traffic exchangeMake Money From Home - The New Way To Make Money Making money is a pretty basic desire for most people. Who doesn't need money? The Internet has broken all tradition. This phenomenal medium has forever changed the way the world communicates and does business. It offers regular people a chance to make more money than they ever thought possible -......
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How To Use The Internet To Turn Around Detroit’s Economy

Monday, August 10th, 2009

One thing for certain, to turn around Michigan’s economy, something has to change and quickly.

Facts from the Bureau of Labor Statistics For The Month of June:

  • Unemployment in Michigan, specifically in Metro-Detroit surpassed 17% in June, 2009.

  • Unemployment rates were higher in June than a year ago in all 372 US Metropolitan areas.
  • For the sixth consecutive month unemployment rates increased.

  • Michigan claims two of the most populous metro areas in the country that registered the highest unemployment rates

  • Warren, Farmington Hills and Troy registered one the highest jobless rates of 16.2%

Change is constant in Detroit’s auto business; so accepting change is not the problem. The problem is what to change to. It is about having choices. Don’t waste time waiting for the old job market to come back. Auto jobs are not coming back to Michigan. Getting people working again will only happen by choosing a new direction. Living within the Metro-Detroit area are some of the most talented people on the planet and they have what it takes to change this economy. Their training in the auto industry is so complex that every one understands the discipline needed to begin with a concept and end with a salable product. This training and discipline is easily transferable.

Certainly using the internet as a tool holds immediate promise. Now more than ever, what and who you know is essential to your success. Working from your home computer and networking on the internet is the easiest way to meet contacts with similar interests. Marketing yourself online expands job possibilities.

What you can do…

Join forums and groups, and get involved in as many networks as you can manage. Learn the basics of how money is being made on the internet. Copy those methods. Search the web for techniques, tips , tools and discover the systems already available. Apply automotive techniques to assembling a virtual business that creates jobs. There are “how to” guides any auto worker interested in being retrained can download. The step by step nature of systems for making money online will be very familiar to anyone involved in automotive. There is no degree required to start, most of what works is not taught in a university. The only requirement is serious application of the discipline and work ethic learned making an automobile.

Because the jobs are not coming back to Detroit or Michigan, starting an online business or taking advantage of other online opportunities are immediate choices for retraining unemployed workers.

If you found this helpful there are 3 things ask you to do: Sign up for my free email updates, leave a comment, and pass this link along to your friends.

Thanks!

Jim


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List of Online Marketing Tools- An Overview

Friday, August 7th, 2009

This post is about the basics. It is for the novice, the “newbie”. It is a list of the online tools and how they relate to each other. It’s purpose is to quickly give you an understanding of the online flow of data and it’s use. Sort of the elevator speech, but in a very tall building. This is making money online in a nutshell.

Marketing your business on the Internet is all about building a relationship with those people with whom you share common interests.

Your initial focus is building a list of people who want to know what you know. The methods used to build this list are many, but the two main ones are through signups by people who visit your online web log or “blog” and people from whom you have captured their email contact information by directing the initial contact through a capture or “squeeze” page.

Generating traffic is the difficult part and being able to do it successfully determines whether or not your online experience will be profitable or not.
Common methods used to generate traffic follow a successful model where you establish a web presence in the form of a blog with content you generate about your products. You submit this information to the Search Engines using acceptable methods. You also review other web logs where topics related to your product niche are discussed and you participate in those discussions by giving authoritative input in the form of comments. Your signature block contains a link back to your page.

Squeeze or “capture” page traffic is generated by creating informative products in the form of Videos, Podcasts, Webinars, Press Releases, Forums, and Articles about your niche, then publishing them in the appropriate places on the web. Interested parties are all sent to your opt-in list through your capture form.

You then begin to develop a relationship with your list via email initiated interactions such as frequent mailings, online events, surveys, etc.

You offer them your own products, other peoples products, and information transfer services such as consulting, training, or public speaking; all of course based on your skill set and level of expertise.

I’ll go into more detail on each of these items individually in other posts. I will also put up a flow chart as a visual aid

If you found this helpful please leave a comment or pass this along to a friend.

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