Archive for the ‘Selling Your Own Products’ Category

Ezine Article Chronicles Early Progress

Friday, April 9th, 2010

One of the effective and long lasting methods of getting traffic to your site is article marketing. As I had promised in my earlier blog, The Op-Yop Is Back I will do an update from time to time on the progress of the product launch. This time the update comes in the form of an article published online. One of the steps in generating traffic without paying Google for their help is submitting articles to the online article publishing sites. Part of the promotion of the op-yop, submitting an article, also happens to be a way of getting traffic back to this site. Check out my recently published article I submitted to ezinearticles.com: Do The Various Internet Marketing Techniques Really Work? It chronicles the steps I have taken so far in marketing and promoting the op-yop toy. After reading the linked article you will understand the steps taken to get to the current point in our Op-yop Launch progress. The article focuses on the “free tools” aspects of getting online. Because part of my consulting mission is to work with small businesses to establish their online identity and capture their off-line niche, online. And Free sounds real good to small business people. Hopefully, after reading several of my blog posts you will see how inter-related all the different methods of promoting are to each other and to gaining a successful foothold on line. This QuickTips blog promotes online marketing, one method is article marketing, which the linked article mentions the op-yop which links to the blog which has links to the www.op-yop.com site. Completing a full circle of links and back links takes time, but the exposure continues to grow with time. Read some of the comments received and you should notice they come from around the globe, from people who enjoy the free information. For my readers, there really is someone like you, hovering over the keyboard, awaiting the opportunity to become friends through the magic of email. One of the observations I want to pass along relates to working from home and getting rich overnight. My truth is that it hasn’t happened to me, but it can happen to you. By following the recommended steps and habitually going on line and following through, over time, traffic builds. Things start “clicking”. The money begins to come in from people who have grown to trust your advice. It is possible to build a business working from your home computer. It is simple…stick to the basics until you are well established, absorb how an overall marketing plan works, and have the discipline to follow through. Now spend some money. Seek out one of the people who have the tools you need and aren’t trying to sell you instant anything. Then invest some money in a proven, money back program. I receive email almost daily from many of the online giants. Each of them has tweaked a certain aspect of the daily routine to make a success of themselves. Their money comes from selling you their product and telling you how to do what they have done. That is how they make their money. You have to copy them and do the same thing. However, there are no guarantees. When you want the name of someone to follow and a link to their products, email me through the sign up form and I will share my favorite one with you. If you found this information helpful, please retweet it, sign up for email updates, or complete the contact form along the right hand border (or do all three). The retweet button should be below this post or you can sign up.

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How To Easily Make An Internet Marketing Plan

Sunday, April 4th, 2010

With all the marketing blogs giving free advice and the well written articles available at ezinearticles.com, (Click Here for A Sample) making a marketing plan is simple. Instead of requiring a stroke of genius, it’s more of a checklist of things to do. Complete a list of tasks and answer some basic questions. The most difficult part is the follow through and the follow up. Some critical thinking is needed to identify your target market. But the actual plan comes down to discipline and answering the 5 W’s and 2 H’s.

For a brief listing of the First Ten Steps visit one of my earlier blogs and then come back to this article for the critical thinking part.

I approach “target market” research using a disciplined problem solving method commonly used by problem solvers like engineers or technicians. This method is structured to answer seven questions; the answers bring clarity to each of the steps required to market a business online.

For identifying who will buy your product, answer the questions: who, what, when, where, why, how much, and how many. These are called the 5 w’s and 2 h’s. If you run through these questions for each of the steps you will arrive at a logical summary of things to do, steps to follow, and a resulting marketing plan.

For example, the marketing plan for the Op-Yop product naturally led to registering the domain names www.op-yop.com and www.opyop.com . Using Go-Daddy.com as the registrar was a choice based on a google search. The hosting on host www.hostgator.com was recommended by another marketer, and has proven very satisfactory. Making the one page website was simple to do using the free Composer tools in the Sea Monkey (Mozilla) suite of tools. I won’t go through all the steps and explain, but these examples should demonstrate my point.

Part of the follow through and follow up is an article like this one. The keywords used throughout are picked up by the search engines and eventually will link traffic to this site, as well as the op-yop site, where the opyop toy can be purchased.

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The Op-Yop Is Back – Toy Stash Discovered

Friday, March 12th, 2010
Original Op-yop

Original 1968 Op-Yop

The original Op-yop is back! We are going to have some fun for a few weeks, maybe stretching into months. As proof that internet marketing concepts written about in this blog do work, I am going to present a product launch. In order to make the concepts easy to grasp I have chosen an actual product that can be physically touched. It has a limited market so we will be exploring niche marketing. The product is something unique, no direct competition. It is a retro item not sold in over 40 years! It was a fad in 1968. This would put it smack in the middle of the hippie era. It comes in Day Glo colors that light up under a black light. It makes a unique sound. I uncovered a warehouse stash of these things, left over from the original production. I think I have enough stock from the original runs to sell a worthwhile amount. We will try to cover all the marketing bases until the stock runs out.
We will do a series of press releases, write a few articles and post to the article marketing sites. I’ll go through (SEO) Optimizing the keywords for Search Engines. I’ll do a screen capture of the Google search results before and after the campaign, to show our ranking on the results. We will do some quick research into niche forums and other blogs. We will set up PayPal to receive payments. We’ll also populate the social media sites like twitter, Facebook, youtube and others like them. I may delve into advertising of different types as examples for the blog. I may use ebay for traffic. I will make every attempt to post progress and write about the methods used, time allowing. If you want to follow along, check back to see our progress. Web site is up and running as of right now. You can visit http://www.op-yop.com or http://www.opyop.com and search twitter for opyop tweets.

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Top Five Steps To Internet Marketing Success In 2010

Tuesday, January 19th, 2010

My plan to maximize results in the New Year took a little longer than expected. But reflecting on last years activity, and reading all the gurus’ first of the year announcements made it worth the wait.

Now that I am done reviewing results let me help you.

If your dream is to launch an internet site to market your business, or to improve the results from your current site, read on.

I’ve received some 1000 emails from the top internet marketers telling me/us what we have to do this year and the list varies as widely as the number of marketers. Buy this, buy that, must have this tool, can’t live without that tool.

It’s the basics that work and unless they are in place, Save Your Money!

I want to make it short and sweet and as direct as possible, so here goes:

1. Research and find a niche that sells well online, Clickbank selling other people’s products or selling your own, but become an expert.

2. Automate your sites, autoresponders, list captures, downloaders.

3. Use article marketing, blogs and forums full of useful content to establish your expertise. Learn how to use back links.

4. Promote yourself and your sites using social media, Twitter, You Tube Videos, Facebook, uStream, podcasts.

5. Narrow your focus, apply yourself, diligently follow a routine.

If you need help getting where you want to go, just drop James Bronersky an email. brnrsky@biztobizsite.com

I highly recommend developing a membership site as part of your strategy using an extremely economical product. Let me know how it goes.

If you found this information helpful please leave comments, tell your friends where to find us, copy and send anything you want from this site.

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