Clawson Michigan Internet Marketing

This post is about the basics. It is for the novice, the “newbie”. It is a list of the online tools and how they relate to each other. It’s purpose is to quickly give you an understanding of the online flow of data and it’s use. Sort of the elevator speech, but in a very tall building. This is making money online in a nutshell.

Marketing your business on the Internet is all about building a relationship with those people with whom you share common interests.

Your initial focus is building a list of people who want to know what you know. The methods used to build this list are many, but the two main ones are through signups by people who visit your online web log or “blog” and people from whom you have captured their email contact information by directing the initial contact through a capture or “squeeze” page.

Generating traffic is the difficult part and being able to do it successfully determines whether or not your online experience will be profitable or not.
Common methods used to generate traffic follow a successful model where you establish a web presence in the form of a blog with content you generate about your products. You submit this information to the Search Engines using acceptable methods. You also review other web logs where topics related to your product niche are discussed and you participate in those discussions by giving authoritative input in the form of comments. Your signature block contains a link back to your page.

Squeeze or “capture” page traffic is generated by creating informative products in the form of Videos, Podcasts, Webinars, Press Releases, Forums, and Articles about your niche, then publishing them in the appropriate places on the web. Interested parties are all sent to your opt-in list through your capture form.

You then begin to develop a relationship with your list via email initiated interactions such as frequent mailings, online events, surveys, etc.

You offer them your own products, other peoples products, and information transfer services such as consulting, training, or public speaking; all of course based on your skill set and level of expertise.

I’ll go into more detail on each of these items individually in other posts. I will also put up a flow chart as a visual aid

If you found this helpful please leave a comment or pass this along to a friend.

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