Continuing my Op-yop marketing efforts has taken me far away from my computer, but I am back again with a new post. Part of internet marketing is listening to the voice of your customer. One of ours asked us to participate in the local Clawson Farmer’s Market. Interfacing with your customers this way has proven invaluable for what we have learned. It has taken us far afield from our original concept of using internet techniques to sell the product. In addition to Clawson we have sold at the Warren Farmers Market,and the Pigeon Farmers Festival, The Eastpoint Lions Club Festival and the Makers Faire held at the Henry Ford in Dearborn. Standing in a booth while customers try out the product, seeing their reactions, listening to their observations has widened the potential market for the Op-yop toy. Having set up the web site to respond to the internet marketing efforts tried through this blog proved to be the right thing in the right order. Having a site to send customers to for more information about the product improved traffic.
The acceptance of the toy by the buying public has retraced some old steps from over 40 years ago.
Here is a link to a Time magazine article written about the toy in it’s heyday. Here is another link from last weeks Time Magazine written about the rebirth of the toy as well as about my daughter Darcy, who owns the product and your writer James Bronersky. This toy is so mesmerizing and additive that writer’s are compelled to write about it.
Take some time to read over the material and understand the power of communication via many channels at the same time. I am using the photo of Darcy’s “Editors Choice Blue Ribbon Award” and am setting up a press release campaign, again just one of the internet marketing tools combined to create link activity back to the site. The traffic to the site quadrupled over the last week. See my article about the Maker Faire held July 29,30,31 and August 1st in Detroit. Charles Winds His Op-Yop
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