Archive for the ‘General Information’ Category

Maker Faire and Internet Marketing The Op-yop

Monday, August 9th, 2010

Continuing my Op-yop marketing efforts has taken me far away from my computer, but I am back again with a new post. Part of internet marketing is listening to the voice of your customer. One of ours asked us to participate in the local Clawson Farmer’s Market. Interfacing with your customers this way has proven invaluable for what we have learned. It has taken us far afield from our original concept of using internet techniques to sell the product. In addition to Clawson we have sold at the Warren Farmers Market,and the Pigeon Farmers Festival, The Eastpoint Lions Club Festival and the Makers Faire held at the Henry Ford in Dearborn. Standing in a booth while customers try out the product, seeing their reactions, listening to their observations has widened the potential market for the Op-yop toy. Having set up the web site to respond to the internet marketing efforts tried through this blog proved to be the right thing in the right order. Having a site to send customers to for more information about the product improved traffic.
The acceptance of the toy by the buying public has retraced some old steps from over 40 years ago.
Here is a link to a Time magazine article written about the toy in it’s heyday. Here is another link from last weeks Time Magazine written about the rebirth of the toy as well as about my daughter Darcy, who owns the product and your writer James Bronersky. This toy is so mesmerizing and additive that writer’s are compelled to write about it.

Take some time to read over the material and understand the power of communication via many channels at the same time. I am using the photo of Darcy’s “Editors Choice Blue Ribbon Award” and am setting up a press release campaign, again just one of the internet marketing tools combined to create link activity back to the site. The traffic to the site quadrupled over the last week. See my article about the Maker Faire held July 29,30,31 and August 1st in Detroit.  Charles Winds His Op-Yop

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  • Original Op-yopThe Op-Yop Is Back - Toy Stash Discovered [/caption] The original Op-yop is back! We are going to have some fun for a few weeks, maybe stretching into months. As proof that internet marketing concepts written about in this blog do work, I am going to present a product launch. In order to make the concepts easy to......
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Maker Fair Held In The Motor City

Monday, August 9th, 2010

The first ever Maker Faire was held recently in the Motor Maker City.  Here is a paragraph or two I wrote about it.

I had hoped for a complete nights sleep.   But here it is about 2:25 AM and this past weekend’s events won’t let me rest.  An amazing thing happened.  Thousands of area residents found new opportunities.  Some people from a California company named O’Reilly Media came to Metro-Detroit and brought some fresh thinking with them.  They called it the Maker’s Faire, and partnering with The Henry Ford, they proved to this metro native just how wide open our future possibilities are.  Thanks to them I enjoyed an energy infused and exhaustively busy weekend unlike any in several years.

Michiganders, whose livelihood was dependent on bygone “automotive job for life”, had the future presented to them in the form of one, huge new idea.  The idea is immediate and doesn’t require an advanced degree in anything; just a passion for making things, a passion that is all pervasive in this state. The idea to bring an event about making things, to a city born on making things, doesn’t seem earth shaking, but it was.  Motor City became Maker City.

At the very basic level it provided a venue for people who make things, at home in the sewing room or the workshop, to share their passion with others like themselves and just sit down and talk about their journey. Taking the germ of an idea, to a tangible “hold in your hand” invention and sharing it with others like you is invaluable and so obvious, why didn’t we think of this ourselves.  At an advanced level, for those looking to what is next for Detroit and Michigan, the future is in many of the 100’s ideas shared with the public.

For a weekend, the economy boomed for the participants

I encourage you to visit the following links and learn more about this event, the organizers, their publications and future plans for taking this innovative thinking around our nation.

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  • blog traffic exchangeMaker Faire and Internet Marketing The Op-yop Continuing my Op-yop marketing efforts has taken me far away from my computer, but I am back again with a new post. Part of internet marketing is listening to the voice of your customer. One of ours asked us to participate in the local Clawson Farmer's Market. Interfacing with your......
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What Kind Of Web Surfer Are You?

Thursday, June 10th, 2010

Your surfing habits say a lot about you. Do you ever linger on a site long enough to click on the ads that support that site? Or do you hurry off and forget what you saw and where you saw it. Do you take time to leave a comment? To a blog poster leaving a comment is important but not as important as supporting his or her advertisers. I get a lot of comments but rarely any follow through to see what the offers are all about. Did you know that as a blogger you can not visit the links on your own site? You are completely in the dark about what those ads contain and whether or not they are pertinent to you posts.

Without visitors to comment on the content the blogger has no way to know if he is servicing his readers.

If you want to help out a blogger, you can do so by visiting his or her advertisers and then returning to leave a comment or a guest post about the topic. This is more valuable than saying how nice the articles are or how much you enjoyed the post. Doing something of substance helps all the readers. From personal experience there are teams of people behind the ads running on blogs. They work hard at making a small phrase or a couple of words grab your attention. If you are not rewarding them with a visit, then you are a surfer without merit and to the blogger it was like you were never there.

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How To Add Tags and Categories After The Fact

Sunday, May 30th, 2010

Have you ever gotten so deep into working on a project that your thoughts just begin to run together? Or how about all the new information blending into a mass of confusion? I was putting together an article to submit and got stalled on keywords, categories and tags. So stupid, but it happened. I did a quick Google search of those three words and found some very useful information. Click here to read how to add tags and categories after the fact. Very helpful…. the info came from Word Press dot com not Word Press dot org.

Categories and tags apply only to blog posts and if the information I read at the above link was correct, they apply only to WordPress. Keywords of course apply to everything you write if you are hoping to get traffic from the information you provide.


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Google AdWords 30 Day Results – What You Can Expect

Monday, May 10th, 2010

Here is a quick summary of the first 30 days activity using Google AdWords. The ads are down while we try a different method as a stand alone to further our experiment with online marketing methods. To recap this experiment for new readers:
The op-yop was a toy marketed during the 1960′s and had not been produced since. We found a considerable amount of new stock made in 1968 and decided to promote the toy again using various internet marketing methods, and then report the results here.

Following are the results of 30 days of AdWords activity
Three ads were rotated evenly during the 30 day period coming offline daily after they had spent the $5.00 a day ad budget.
Total Impressions 176,697
Total Clicks 220
Click through rate 0.12%
Average cost per click $0.42
Average cost per 1000 $0.53
Total cost $98.04
Successful keywords used were vintage toy, vintage toys, retro toys, op-yop
Total sales traceable to this activity $213.92 net after Paypal fees and shipping costs.

Sales activity did exceed the cost of procuring those sales. Improved ad copy could improve results. Since this marketing promotion is a work in progress, we will choose another method and report the results here. In addition to the actual orders we have had requests from resellers wanting to sell a reissued version of the toy. We also have been asked by two companies wanting to personalize editions of the toy for promoting their own businesses. The exposure the op-yop is receiving may make using other internet marketing methods more productive.

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How To Easily Make An Internet Marketing Plan

Sunday, April 4th, 2010

With all the marketing blogs giving free advice and the well written articles available at ezinearticles.com, (Click Here for A Sample) making a marketing plan is simple. Instead of requiring a stroke of genius, it’s more of a checklist of things to do. Complete a list of tasks and answer some basic questions. The most difficult part is the follow through and the follow up. Some critical thinking is needed to identify your target market. But the actual plan comes down to discipline and answering the 5 W’s and 2 H’s.

For a brief listing of the First Ten Steps visit one of my earlier blogs and then come back to this article for the critical thinking part.

I approach “target market” research using a disciplined problem solving method commonly used by problem solvers like engineers or technicians. This method is structured to answer seven questions; the answers bring clarity to each of the steps required to market a business online.

For identifying who will buy your product, answer the questions: who, what, when, where, why, how much, and how many. These are called the 5 w’s and 2 h’s. If you run through these questions for each of the steps you will arrive at a logical summary of things to do, steps to follow, and a resulting marketing plan.

For example, the marketing plan for the Op-Yop product naturally led to registering the domain names www.op-yop.com and www.opyop.com . Using Go-Daddy.com as the registrar was a choice based on a google search. The hosting on host www.hostgator.com was recommended by another marketer, and has proven very satisfactory. Making the one page website was simple to do using the free Composer tools in the Sea Monkey (Mozilla) suite of tools. I won’t go through all the steps and explain, but these examples should demonstrate my point.

Part of the follow through and follow up is an article like this one. The keywords used throughout are picked up by the search engines and eventually will link traffic to this site, as well as the op-yop site, where the opyop toy can be purchased.

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How To Make Delicious Turkey Gravy From Scratch

Monday, November 23rd, 2009

Thanksgiving Turkey gravy with a smooth and even texture is often the most difficult to master. This tried and true recipe can be table ready in about 20 minutes and serves 10-12 people.
What you need:
– Large sized sauce pan (4-6 quart)
– Wide-mouth glass or plastic jar with tight fitting lid about 16 oz. size
– Wooden stir spoon and/or plastic spatula (scraper)
– 1 or 2 cup measuring cup
– Strainer (optional but helpful)
– Ingredients for gravy
– Poultry drippings from a 10-12 pound turkey
– 1/2 to 3/4 cup white flour
– Salt and pepper seasoning to taste
– Cold Water

To start…
Pour off the juices from the turkey into the sauce pan. Scrape all surfaces of the turkey roasting pan to get all flavoring including small pieces of meat that may be stuck to the roasting pan.

If a lower fat content gravy is desired, pour the drippings instead into several large glass measuring cups or bowls until the juices separate. (I speed this step up by placing the cups in the freezer on hot pads.) Then skim off the fat portion from the top using a spoon or ladle.

Tip:
If the work area on the stove is sufficient, juices can be left in the roasting pan and the pan placed over two burners for cooking the gravy. If the bottom of the pan has a large amount of dried juices, add hot water to the roasting pan to reconstitute the dried portions into juices, before pouring off into the sauce pan.
Set burner temperature to medium to bring the juices to a low boil.

Fill the glass or plastic jar about half full of cold water and place 2-3 tablespoons of flour in to the water. Close tightly and shake to thoroughly blend. Inspect the mixture, if lumpy, pour into the heated sauce pan through a strainer.

Stir the juices while boiling to thoroughly blend the flour/water mixture into the gravy. Repeat for thicker gravy. This step may be done 2-3 times depending on how much gravy is being thickened. Allow the gravy to cook while stirring as this is what creates the thickening.

Caution:After adding the flour/water thickener and cooking it into the juices, check thickness before adding more flour/water mixture. Putting in too much flour and water at once will make gravy too thick to serve. (You will know if it is too thick because it will have the consistency of a pudding not a gravy).

When thickened, reduce heat to medium low or simmer and stir to prevent sticking to the pan bottom. Cook for about 5 to 10 minutes adding salt and pepper to taste.

Remove from stove and pour into gravy bowls for serving.

GIBLET GRAVY
To make giblet gravy, I use the water from the simmering giblets as part of my gravy stock. I also prepare two kinds of gravy, one with giblets and one without depending on my guests preferences. I remove the giblets from the pan and let them cool to room temperature so I can handle them without getting burned. This can be done after they have simmered about 2 to 2-1/2 hours or so. You will know the giblets are cooked because the meat will fall off the neck bone and the liver will crumble when touched. I remove the neck meat and shred with a fork and add it to the gravy mix made without giblets. The remaining meat, (liver, heart, etc.) I coarsely chop in a blender and add to the gravy being prepared as giblet gravy. If you do not have a blender then just use a cutting board and a sharp knife to chop the meat.

Tips– Monitor the stove top temperature, and stir constantly to prevent burning the gravy. All the gravy should be brought to a boil to insure healthy eating and should be seasoned to the cooks taste before being served.

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How To Make Home Made Stuffing For Turkey

Monday, November 23rd, 2009

How To Make Home Made Stuffing For Turkey

(turkey, dressing, stuffing)

If you have ever wanted to make a home made bread stuffing from scratch, here is a delicious 35 year old recipe easily prepared from common ingredients.

– 4 large cookie sheets or combination of flat pans
– 2 very large bowls about 12-14 inches in diameter
– 2 cup measuring cup
– Set of measuring spoons
– Bread knife, electric knife and /or chefs knife
– 2 loaves sliced sandwich bread
– 1/4 pound of butter or margarine
– 1 medium onion (chopped fine-1/4 inch pieces)
– 2 large stalks of celery (chopped fine-1/4 inch pieces)
– 2 cups warm water
– 1 tsp salt
– 1 tsp black or white pepper
– 1 Tbsp poultry seasoning OR
– Equivalent amount of parsley, sage, rosemary and thyme
– 1 cup juices from poultry (chicken, turkey, game birds)
– 1 or 2- 13 by 9 by 2 inch pans
Day before…

Remove bread from wrappers and lay out individually on cookie sheets to allow to dry out and become stale. Using fresh bread and drying it out is one of the secrets to this recipe. (This step is most effective when started day before and left overnight to dry.) The bread only needs to dry until stale, not dry enough for it to crumble.
(Packaged bread stuffing can be used, however it becomes mushy when mixed with the moist ingredients.)

When dry, stack 5 to 6 slices at a time and slice into 1 inch squares.
(Using an electric knife helps speed up this step)

Using a very large mixing bowl, combine the bread cubes, chopped onion and celery, mixing well to evenly distribute the ingredients. Sprinkle all the seasoning evenly over the bread crumb mixture stirring to cover all bread mixture.
Using a small saucepan melt the butter, add the warm water and stir to combine. Pour the water mixture over the bread mixture. Stir with a spoon.
Transfer the mix into the 13 X 9 X 2 inch pan or pans. Compacting the dressing or lightly spreading it around the pans is the only difference whether it fits in one pan or two.
Cover the pan(s) with aluminum foil and baked for 45 minutes on the top rack of a 325 degree oven.
If bottom rack is used, place on cookie sheets to prevent overcooking the surfaces touching the bottom and sides.
After 45 minutes remove from oven, remove foil, and pour one cup of poultry juices over the surface for added flavoring.

Re-cover and return to oven for 20-25 minutes.
If poultry juices are not completely cooked, microwave or boil the juices to fully cook before pouring over the dressing.
After alloted cooking time, remove from oven and serve.
– Adding moisture to the poultry being cooked will insure there is enough extra meat juice for the dressing and still enough for gravy. This recipe will serve 10-12 people. Although it is amazingly flavorful and complementary to poultry, other ingredients such as apples. pecans, and mandarin oranges can be added to change the flavor when used with wild game.
Tip– When using meat juices from poultry insure they are completely cooked!


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How To Make A Traditional Thanksgiving Day Moist Turkey Dinner Recipe

Monday, November 23rd, 2009

Moist Turkey Roasting Instructions:
Requirements:

* One thawed, 12-14 pound turkey
* Melted butter to be used for moistening the bird
* Salt and pepper
* Roasting pan and wire poultry rack
* Meat thermometer
* Pastry brush

1. Start by placing the oven rack in the lowest position.
2. Set out a one quart saucepan on the stove top and fill half full with cold water and one teaspoon each of salt and pepper.
3. Preheat the oven to 325 degrees Fahrenheit.
4. Remove the turkey from its packaging, remove neck and giblets from inside the bird’s cavity, rinse them and place in the sauce pan. Set the sauce pan burner temperature to simmer and cook until done 2 hours or so.
5 Rinse the turkey, both inside and out, using cold water.
6. Place the oven rack in the lowest position.
7. Put the turkey inside the roasting pan, with the breast side up, on a roasting rack
8. Brush the bird’s exterior with the melted butter to help moisten it.
9. Using salt and pepper, sprinkle the turkey’s body and cavity to season it to taste.

Overall tips

* As a rule of thumb, the turkey should be roasted 10 to 12 minutes per pound if un-stuffed. I never put stuffing in the turkey because I use the turkey drippings later in both the stuffing and gravy recipes.
* Uncovered turkeys result in a brown exterior that is more appealing, but cooking it uncovered,tends to result in dried sections on the legs and breast, so I cook the turkey covered with an aluminum foil tent shaped down around the bird for 2/3 of the cooking time and uncovered for the final 1/3.

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How To Cook a Traditional Thanksgiving Day Dinner

Monday, November 23rd, 2009

It is the start of the Holiday Season again. It’s the season that I celebrate to the maximum extent possible. I am sharing the following secret Thanksgiving recipes for the first time. Below are separate postings. These recipes are made from scratch, not using prepackaged products. I have cooked dinner using these personally created recipes over 35 times. Enjoy and Have a Happy Thanksgiving. I am certain you will get many compliments from your guests.

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