Clawson Michigan Internet Marketing

Pinging My Blog For those readers who have never started a blog or gone deeply into promoting one, there is a “geek phrase” that just begs for 15 minutes of fame, or the next addition to American slang. It is not important what it means, it just sounds so useful. It's the term......
Top Ten Article Directory Sites Today… as ranked on Alexa.com 1.) ezinearticles.com 2.) articlesbase.com 3.) buzzle.com 4.) goarticles.com 5.) articlesnatch.com 6.) articledashboard.com 7.) articlealley.com 8.) searchwarp.com 9.) amazines.com 10.) selfgrowth.com Use this quick tip as a checklist to save time researching where to submit articles or "how-to" get free content for republishing. One thing noted during......
Google Adwords Dismal For Product Launch It may be too early to determine absolutely, but the results from the Ad Words setup at Google has delivered dismal results. The last week of activity has a flat line graph showing no clicks, no percent served. There are volumes of help folders, you tube videos, and a self......
The Different Types of Affiliate Marketing Affiliate marketing is a broad term that refers to an on-line revenue share system, involving advertising and selling. It dates back to late 1994, when many e-commerce sites started employing the system and finding that it produces fantastic results. Currently, affiliate marketing is actually a serious player within e-commerce strategy.......
Valuable Information To Start Your Internet Marketing Business The impact of the Internet on the perceived value of information is as predicted. Undoubtedly, the Internet changed the way people learn and search for useful information. Before the arrival of the Internet, individuals looking for valuable or useful information would be congregating themselves in classrooms, public libraries, bookstores, and......

A Little More About The Financial Blogger As previously announced by Larry, aka GLBL guy, he recently sold his blog to a guy called The Financial Blogger. Well that guy is me, Mike, and The Financial Blogger is the name of my first blog. Selling a blog is a though decision to make for both the......
The Times to Charge for Frequent Access to Its Web Site By RICHARD PÉREZ-PEÑA The New York Times announced Wednesday that it intended to charge frequent readers for access to its Web site, a step being debated across the industry that nearly every major newspaper has so far feared to take. Starting in early 2011, visitors to NYTimes.com will get......
A Few Minor Changes While trying to provide you with articles and postings that you will enjoy reading and participating in, I've also been hard at work on the site itself. During some downtime today and over the past few weeks I've made the following changes I think you'll like: Modified the MyBlogLog and......
SEO And The Content Between The Jingles Have you ever wondered why radio stations use jingles? A mini-song (jingle) is played several times each hour. Listeners can get to the place where they know that jingle by heart and can sing it even when the radio is off. The jingle is used going into a weather break......
Essential WordPress Plugins for a Successful Blog-based Website Over the past several years I have installed hundreds of blog-based websites for clients needing an easy-to-use, budget-conscious, CMS (Content Management System) website for their small business. To meet these goals I have come to rely upon several open-source (aka "free") CMS engines; most notably WordPress, Joomla, and Drupal. WordPress......

Posted in General Information | 3 Comments »

How To Add Tags and Categories After The Fact

May 30th, 2010

Have you ever gotten so deep into working on a project that your thoughts just begin to run together? Or how about all the new information blending into a mass of confusion? I was putting together an article to submit and got stalled on keywords, categories and tags. So stupid, but it happened. I did a quick Google search of those three words and found some very useful information. Click here to read how to add tags and categories after the fact. Very helpful…. the info came from Word Press dot com not Word Press dot org.

Categories and tags apply only to blog posts and if the information I read at the above link was correct, they apply only to Wordpress. Keywords of course apply to everything you write if you are hoping to get traffic from the information you provide.

Share and Enjoy:

How To Easily Make An Internet Marketing Plan With all the marketing blogs giving free advice and the well written articles available at ezinearticles.com, (Click Here for A Sample) making a marketing plan is simple. Instead of requiring a stroke of genius, it’s more of a checklist of things to do. Complete a list of tasks and answer......
Google AdWords 30 Day Results - What You Can Expect Here is a quick summary of the first 30 days activity using Google AdWords. The ads are down while we try a different method as a stand alone to further our experiment with online marketing methods. To recap this experiment for new readers: The op-yop was a toy marketed during......
Top Ten List - Internet Marketing Methods… Top Ten List - Internet Marketing Methods…As Used By Entrepreneurs* 1.) Email Marketing 2.) Social Media Marketing 3.) Blogging 4.) Affiliate Marketing 5.) Article Marketing 6.) Forum Posting 7.) SEO (Search Engine Optimization) 8.) Link Building 9.) Press Releases 10.) CPA (Cost Per Action) This list is only ten of......
How To Use Click Bank To Start An Online Business If you enjoy surfing the web and have been considering setting up your own business, you really should visit http://www.clickbank.com/. It is a site that allows you to sign up as an affiliate internet marketer, promote ready to deliver information products, and then receive a commission for every sale made......
Why A Small Business Must Use Internet Marketing Recently I was asked: With so much information given away for free in my blog, how do I make money. What I do is termed main street marketing. I offer all the services required by a small business to position them online in the top results of the search engines......

Web Page Optimization Components 4 How To Rise In The SERPs and add zero’s to your bank account continuing from part 3 Similarly, the words used in the links anchor text on your sites page are your own votes about your authority on the keywords you chose to self define. While your own internal links......
SEO For MSN And Google This text focuses on some of the variations between search engine optimisation for the Google and MSN. However I have included some results from Yahoo as a comparison. As the bulk of my clients have Australian businesses, my testing results are based on google.com.au, yahoo.com.au and msn.com.au, with "results only......
Tips for Writing a Successful Blog One of the biggest keys when it comes to keeping a successful blog is to provide content that is perceived to be exceptional. The following five tips are designed to ensure that the blog posts that you write are getting read, and also that they are encouraging your readers to......
Instructions For Advertising Your Blog - Time To Create Cash By Blogging By means of so countless blogs being created every day, it's a inscrutability to lots of bloggers how to create their top blog to stand out. There are a lot of types of blogs or purposes for blogs and a certain number of tactics are appropriate to just about all......
Three Ways To Advance Your Search Engine Rankings Having a web site for your business is essential in today's online society. Customers expect to be able to find their favorite business online, and companies that refuse to use the technology available to them are often left in the dust. Simply having a web site, though, is often not......

Tags: Tags and Categories
Posted in Blogging, General Information | 4 Comments »

Internet Marketing For Your Clawson Business

May 19th, 2010

Don’t let this happen to you. If you are Clawson business, you have a website, and are not on the first page of the search results, something is wrong. You need to find out what it is and fix it. (See the link to the free report below)

Everyday you miss being in the top few you are losing opportunity. Internet marketing your business to the residents living around Clawson, Michigan is the absolute best way to spend your advertising dollars. Residents wanting to live in a prosperous vibrant community are just waiting for your invitation. Reaching them via the Internet is the surest way to generate interest from cash-in-hand buyers, lower your costs of operation and prosper as a result.

At a very basic level this is how advertising / marketing for local businesses works:

Local residents need certain services and businesses locate in the community hoping to draw those local purchases.

Part of the expense in drawing in those local residents is your advertising which informs everyone of the goods, services and unique reason to do business with you, their local merchant (ie:proximity, expertise, extraordinary service, etc)

Your advertising budget comes from one of two places: in the beginning it comes from the business owners pocket as part of the investment in the business. As the the business progresses the advertising budget is part of the price of everything the business sells.

The different forms of advertising all have different costs, with some of them being extremely expensive for what results a business owner gets in return.

Some of the expensive types of advertising that businesses use are signs on the front of their building for a retail store; signs on the side of a truck; yellow page ads; direct mailers like ValPak; weekly newspaper. A yellow page ad is very expensive and with all the different phone service providers how does a resident choose what phone book to look in? Direct mail is very expensive because it goes to every home and not every home needs an ad about a new furnace. Most people call this junk mail. Newspapers ads are expensive and are thrown in the trash by the end of day.

For a business, there is no end to the ways to spend money attracting new customers. Until recently the yellow page ad , the direct mail piece and the newspaper were the most effective, but were re-occurring expenses that went on and on without any internet competition. This expense, passed along to consumers as part of their purchase price meant prices rarely went down.

But Did You Know?

With the dawn of the internet and the familiarity consumers have with searching using Google, it is possible for a savvy business person who understands how it works to capture their customers loyalty and actually lower their costs. It is easy to keep a customer loyal when prices remain stable over a long period of time. I’ll post a little more about this another day.

Just tell me where to send your free report

How To Make Your Web Site A Cash Machine

Name:

Share and Enjoy:

Time To Re-Evaluate Your Market Niche There are off line businesses going into bankruptcy everywhere. In a time of prosperity, people rush to buy the latest electronic gadget or to get the latest bath accessories, one for each change of the season. So, your market niche may have done well when the economy was doing well,......
Chasing The Long Tail In A Recession I thought this article contained a good bit of info for my readers. It is one example of the type of PLR info available to my subscribers. Chris Anderson, author of “The Long Tail,” hypothesizes that even though classic marketing assumes that 80% of sales come from 20% of your......
What is Affiliate Marketing? Affiliate Marketing is a way of promoting online business through affiliate programs and advertising that pay the affiliate (or publisher) a type of commission based on the amount of business their website brings the merchant company. It’s a form of revenue sharing or commission based advertising. The term affiliate marketing,......
Valuable Information To Start Your Internet Marketing Business The impact of the Internet on the perceived value of information is as predicted. Undoubtedly, the Internet changed the way people learn and search for useful information. Before the arrival of the Internet, individuals looking for valuable or useful information would be congregating themselves in classrooms, public libraries, bookstores, and......
Becoming An Internet Marketing Professional - How to Earn Respect From the Online Community Internet marketing is comprised of a pool of web-based professionals who are working not just for their personal interest but for the development of the industry as well. Engineers, doctors, nurses, accountants, and lawyers. They are what we call professionals. They are individuals with recognized knowledge and expertise in a......

Opportunities And Risks Of Earning On The World Wide Web Your working at home. Of course there are evident advantages of working at home. But it also depends on a particular person I should say. Someone prefers the profession of a supplier or sales manager. In this case a person is fond of running on his feet all the time......
business opportunities weblog classifieds Everything to Know About Blog HostsArticle Contents: Everything to Know About Blog Hosts: Innovations are emerging for people; that help build opportunities for interaction, based away from the conventional dialogue communication vices such as electronic mail, instant private messengers and chat rooms. The technological landscape of the internet changes slowly......
Why Big Companies Are Blogging? There are still some old school business people out there that consider the whole idea of blogging for their business rather ridiculous. Unfortunately for these people, they will never understand that the world is changing and blogging is a whole lot more than just a bunch of people in their......
cost per action advertising canada Marketing and Advertising Business Successfully is Much Easier When You Apply Those 2 Expert Tippps™First, let me share with you a couple of definitions I found on Wikipedia: "Marketing is a societal process which discerns consumers' wants, focusing on a product or service to fulfill those wants, attempting to......
cost per action reviews How to Track Online Marketing ROI Using Cost-Per-Action Forget clicks, page views, and impressions; the only way to effectively track your online marketing ROI is through Cost-per-Action (CPA) analysis. As the online advertising market is poised to grow nearly $10 billion over the next six years, it’s essential that......

Tags: internet marketing, Marketing Your Clawson Michigan Business Online
Posted in Clawson Michigan Internet Marketing, Marketing Your Clawson Michigan Business Online | 20 Comments »

The Death Of A (your) Salesman

May 18th, 2010

One of the questions I recently read online at Linked In, was obviously written by someone in sales frustrated by potential customers lack of interest in hearing his message. It read: “If someone could get a better quality product that is less expensive why would they avoid talking with someone about it?” One of the most probable honest answers is that no one ever really enjoyed sitting through a sales pitch and dealing with the numerous follow up attempts made by the salesperson delivering the pitch. Another probable answer is why would someone subject himself or herself to an unsolicited time zapper if they didn’t have to, when all that is needed to find a supplier is a millisecond Google search.

The back-story and how it changed my method of selling

After the housing boom ended and tightening credit rippled through the mainstream supply base, I believed, the time was right to market for a financially solvent, low cost manufacturer. I thought that presenting a potential supplier who carried no debt and paid its bills on time wasn’t a hard sell, but rather like dropping off a Christmas gift. Just delivering that message ought to bring in tons of opportunities. So, off I went on a concentrated sales effort seeking new business for a plastic injection molder; targeting companies who outsource molding, covering four states, using the tried and true Brian Tracy method of selling.

To my surprise, just a few calls set the script for the entire road trip. I encountered extremely polite people: most often an engineer, manager, or sales person, answering the main phone line due to cutbacks in their office. After my brief introduction, and their reassurance they were always looking for good suppliers, the water turned murky. The first question they always asked was “Do you have a website?” Of course, we did and I gladly directed them to it. But how could such a simple question, wreak such havoc?

What I found out challenged my lifetime of experience and changed my future course

The financial crisis and global economy removed a lot of ordinary expenses from a products price; such things as a salary for a receptionist in the lobby and a staff to review a new supplier. Due to cutbacks, the buyer now wears several hats combining his/her workload with that previously done by their boss and other staff. No longer is there a personal introduction of your company and it’s glossy brochure. Or even an appointment to deliver it. There is no time in their routine. The selection of a new vendor is now the result of a Google search and a printout of the first page of search results.

Although the people in charge of the buying process now, are more than ever willing to consider a new supplier, the decision is instant once they visit your website. The judging is now done after a mouse click tour through the story told by the links on your site. The website must present excellence. Why customers must choose you has to grab their attention. It’s the one and only chance to sell. Worse, you’ve only got ten to fifteen seconds to set the hook. The “new” customer considers your potential quickly and decisively. If your unique offer is not included in that first few seconds, it is the kiss of death.

For the next year, knowing how to master this one task occupied my every thought.

It became clear; future prosperity for any business will only come through Internet marketing. Any company hoping for new growth has to occupy a top search position for its niche. Fortunately the tools and techniques are readily available. If you know me and wondered where I had been, I spent the last year totally immersed in mastering Internet Marketing. By applying both the old and the new marketing methods, customers find me and ask for a sales call. Now that is different.

Having the right kind of website, a diligent use of back office tools, and the right someone to implement them is all that is required. I encourage you to call if you recognize the need.

If you found this information helpful please sign up for free email updates.

Share and Enjoy:

How To Know Where To Advertise This post is about understanding the various ways you can spend your money to generate new leads. Before you spend you hard earned money to get sales leads, learn how each “pay-per” method works…. First, educate yourself on the terms used for getting new customers and save your money until......
What is Affiliate Marketing? Affiliate Marketing is a way of promoting online business through affiliate programs and advertising that pay the affiliate (or publisher) a type of commission based on the amount of business their website brings the merchant company. It’s a form of revenue sharing or commission based advertising. The term affiliate marketing,......
How To Use Click Bank To Start An Online Business If you enjoy surfing the web and have been considering setting up your own business, you really should visit http://www.clickbank.com/. It is a site that allows you to sign up as an affiliate internet marketer, promote ready to deliver information products, and then receive a commission for every sale made......
Why A Small Business Must Use Internet Marketing Recently I was asked: With so much information given away for free in my blog, how do I make money. What I do is termed main street marketing. I offer all the services required by a small business to position them online in the top results of the search engines......
Becoming An Internet Marketing Professional - How to Earn Respect From the Online Community Internet marketing is comprised of a pool of web-based professionals who are working not just for their personal interest but for the development of the industry as well. Engineers, doctors, nurses, accountants, and lawyers. They are what we call professionals. They are individuals with recognized knowledge and expertise in a......

The 3 Easiest Ways For Newbies To Start In Affiliate Marketing. Interesting Facts to Remember With the aid of the Internet, you can almost have everything right at your fingertips. With just a few clicks you get access to thousands and even millions of pieces of information and data on practically any field of interest. As years pass by, the Internet continuous to effect radical......
How to Pay Your Student Loan Before Graduating - Make Money Online Fast and Free How to Pay Your Student Loan Before Graduating - make money Online Fast and Free It is quite normal for students to be cash strapped. We often hear: "I cannot afford it, I am a student." It is common to see students working at part time jobs, for little money,......
Are Misspelled Keywords Good Keywords? (pt 3) In some cases, misspelling good keywords is a good way to prevent your traffic from being hurt. Some of the good keywords that you may be optimizing for may be difficult to properly spell out. Where is your traffic going, and how can you change things so that you can......
Facts And Tips That Will Help You To Drive More Traffic No website or blog will be able to bring you profits without good traffic. Traffic is the force and basis for Internet marketer. If you seem to be doing everything you can to get traffic to your website, but still fail, then your content probably is not what your audience......
Set Your Sights On Gold With The Customized Online Marketing Services This Site Offers Any kind of a business irrespective of its magnitude runs with the sole purpose of earning profits. And this is often attainable only if the right kind of selling methods are adopted therefore that the business is concentrated on aptly. With web taking the world by storm there are millions......

Tags: Website Design
Posted in WebSite Design and Website Hosting | 39 Comments »

Why A Small Business Must Use Internet Marketing

May 11th, 2010

Recently I was asked: With so much information given away for free in my blog, how do I make money. What I do is termed main street marketing. I offer all the services required by a small business to position them online in the top results of the search engines for their off line specialty. I help them capture their niche online.

What I divulge on this blog is only useful when applied as part of an overall comprehensive internet marketing campaign. All the information in the world, specific as it might be to your business situation, has no value without action to implement it. You could literally know all the methods and techniques but without understanding the subtleties of their application they could prove useless. Most of my time is spent directly coaching small businesses that desperately need to market their business online. The key to successfully migrating to an online presence is finding the right person who has a complete understanding of both the traditional and online marketing methods. Moving a business from the traditional forms, with very poor ways to track advertising spending, to online methods that track every mouse click, confirms knowing everything about a customer is an essential tool for prospecting, lead generation and conversion. Outsourcing this to the correct person is a smart business decision. Here is a link to one of my recent online articles comparing traditional and online methods. (Click Here)

Share and Enjoy:

Top Ten List - Internet Marketing Methods… Top Ten List - Internet Marketing Methods…As Used By Entrepreneurs* 1.) Email Marketing 2.) Social Media Marketing 3.) Blogging 4.) Affiliate Marketing 5.) Article Marketing 6.) Forum Posting 7.) SEO (Search Engine Optimization) 8.) Link Building 9.) Press Releases 10.) CPA (Cost Per Action) This list is only ten of......
The Advantages of Affiliate Marketing The concept of revenue sharing has been around for quite a while, long before the internet. But the idea of affiliate marketing has taken it to new levels, and become a staple form of advertising and bringing in business for all types of e-commerce. Online merchants find affiliate marketing highly......
What is Affiliate Marketing? Affiliate Marketing is a way of promoting online business through affiliate programs and advertising that pay the affiliate (or publisher) a type of commission based on the amount of business their website brings the merchant company. It’s a form of revenue sharing or commission based advertising. The term affiliate marketing,......
How To Use Click Bank To Start An Online Business If you enjoy surfing the web and have been considering setting up your own business, you really should visit http://www.clickbank.com/. It is a site that allows you to sign up as an affiliate internet marketer, promote ready to deliver information products, and then receive a commission for every sale made......
Chasing The Long Tail In A Recession I thought this article contained a good bit of info for my readers. It is one example of the type of PLR info available to my subscribers. Chris Anderson, author of “The Long Tail,” hypothesizes that even though classic marketing assumes that 80% of sales come from 20% of your......

If You Want To Succeed In Online Business - Read This Tutorial Nowadays online business is everywhere. When you are buying stockings by the internet it is online business, when you have paid for your games and you now are playing it is online business too. If you want to know more about online business - click just now and make sure......
Online Business - Three Available Ways To Deal With Nowadays headway is online business. Online business is a strict way to success you are craving about. Here are three ways for dealing with online business in the best way. 1) You need to be with internet marketing if you like advertizing and if you want to deal with an......
how to start online businesses [affmage source="chitika" results="0"][/affmage] I want to start online marketing business how can i target other buinesses to utilise my services? I'm not sure if you're looking for a tool that incorporates targeted markets specific to your service or for an all-in-one type system that will virally bring in all the......
How Should You Classify Your Corporate Blog? When you are getting ready to start publishing your corporate blog, it is a good idea to put some thought into the kind of information you will be sharing with the public. There are many different kinds of corporate blogs out there and it is a good idea to pick......
Dealing With Online Business - Is It Really Uncomplicated? Do you like team work or to deal alone? Would you liek to gather 1000 dollars per a week or more? What is your the high of ambitions? Online business is the thing which will fit and meet all your questions and demands. You can work as alone and as......

Tags: internet marketing, main street marketing, Marketing Your Clawson Michigan Business Online, Online Marketing
Posted in Marketing Your Clawson Michigan Business Online | 2 Comments »

Google AdWords 30 Day Results – What You Can Expect

May 10th, 2010

Here is a quick summary of the first 30 days activity using Google AdWords. The ads are down while we try a different method as a stand alone to further our experiment with online marketing methods. To recap this experiment for new readers:
The op-yop was a toy marketed during the 1960’s and had not been produced since. We found a considerable amount of new stock made in 1968 and decided to promote the toy again using various internet marketing methods, and then report the results here.

Following are the results of 30 days of AdWords activity
Three ads were rotated evenly during the 30 day period coming offline daily after they had spent the $5.00 a day ad budget.
Total Impressions 176,697
Total Clicks 220
Click through rate 0.12%
Average cost per click $0.42
Average cost per 1000 $0.53
Total cost $98.04
Successful keywords used were vintage toy, vintage toys, retro toys, op-yop
Total sales traceable to this activity $213.92 net after Paypal fees and shipping costs.

Sales activity did exceed the cost of procuring those sales. Improved ad copy could improve results. Since this marketing promotion is a work in progress, we will choose another method and report the results here. In addition to the actual orders we have had requests from resellers wanting to sell a reissued version of the toy. We also have been asked by two companies wanting to personalize editions of the toy for promoting their own businesses. The exposure the op-yop is receiving may make using other internet marketing methods more productive.

If you found this information helpful please sign up for free email updates and receive actual printouts of the google reports of this activity.

Add Me To Your Updates:

Share and Enjoy:

Ezine Article Chronicles Early Progress One of the effective and long lasting methods of getting traffic to your site is article marketing. As I had promised in my earlier blog, The Op-Yop Is Back I will do an update from time to time on the progress of the product launch. This time the update comes......
Google Adwords Dismal For Product Launch It may be too early to determine absolutely, but the results from the Ad Words setup at Google has delivered dismal results. The last week of activity has a flat line graph showing no clicks, no percent served. There are volumes of help folders, you tube videos, and a self......
Why A Small Business Must Use Internet Marketing Recently I was asked: With so much information given away for free in my blog, how do I make money. What I do is termed main street marketing. I offer all the services required by a small business to position them online in the top results of the search engines......
The Op-Yop Is Back - Toy Stash Discovered The original Op-yop is back! We are going to have some fun for a few weeks, maybe stretching into months. As proof that internet marketing concepts written about in this blog do work, I am going to present a product launch. In order to make the concepts easy to grasp......
The Death Of A (your) Salesman One of the questions I recently read online at Linked In, was obviously written by someone in sales frustrated by potential customers lack of interest in hearing his message. It read: “If someone could get a better quality product that is less expensive why would they avoid talking with someone......

KEYWORD OPTIMIZATION : PPC Free Advice Dear Friend, Have you ever wished you knew how to make a quick $100-$500 online with just a few hours of work? No doubt, this might seem like peanuts to you as compared to what the gurus seem to be earning online. But one thing for SURE, they started out......
Create Targeted Web Traffic Using Pay-Per-Click - A More Thorough Look On PPC Advertising PPC or pay per click is a well known means to build targeted web traffic. It is used by various marketers on the web. Advertisers who incorporate PPC advertising merely pay for each click that the ad gets. When a likely customer searches for a particular product or service, related......
The Apple-Android Showdown [/caption] Google confirmed in an earnings call Thursday that its Android Market now numbers 70,000 apps and counting. That's somewhat close to the same amount that Android statistics tracking site AndroLib touts, with one key difference: According to AndroLib, the total number of downloads for Android-based apps has pushed past......
Google Adwords 101 Google is one of the most popular things out there in the Internet. Google dominates the field of search engines. According to a recent study, Google is responsible for generating more than 70% of the clicks to web pages that are searched through search engines. Google has also devised a......
Google AdWords Management - Knowing The Lifetime Value Of Your Customer In Google AdWords Management, there are many metrics to consider. ("metrics" is just a fancy way of saying "numbers"). You need to know your CTR (click-through rate), your conversion rate, and the average sales volume per conversion to name a few. But perhaps the most important metric - at least......

Tags: Blogging, internet marketing, starting an online business, work from home
Posted in General Information, Google AdWord Marketing | 37 Comments »

How To Read Google Adwords Results

April 25th, 2010

As returning readers know, we launched a product using internet marketing as it’s sole means of promotion as a trial by fire to prove internet marketing methods really do work. This quick look at the progress is for 2 complete days, April 23rd and 24th, 2010. Google provides a number of interesting ways to look at the results on an advertising campaign. Their summary page is what I am going to present here.

My initial budget was $150 for one month or $5.00 per day.
The activity summary for two days is:

20 clicks out of 19,283 times the ad was shown,

resulting in a (CTR) click through rate of 0.10%

at an average (CPC) cost per click of $0.60 each.

The (CPM) cost per 1000 ads shown is $0.62 for

total two-day cost of $11.96.

Quality Score is 7 out of 10, no too bad but could be improved.

This activity resulted in one sale totaling $8.00.

A study of the Stat-Counter.com metrics recorded 7 visits from this one buyers ip address before making a purchase. The purchase was from the Midwest, the core of the original 1968 sales area. The demographic is female age 27-45.
Traffic came from all over the globe, including Canada, Australia and Great Britain.

During this re-launching of the op-yop toy, (a former 2 million-unit seller), it has become obvious that anything can be sold via the Internet. What it requires, is combining the right product, with a marketing plan using all the various available methods.

The degree of success is determined partly by the commitment to follow up and follow through. Remember to promote, promote, promote.

If this post has been helpful to you, please sign up for our email updates, or if you would like to take a short 10 question survey relating to your niche in internet marketing please follow the contact me link on the home page of the blog.

Add Me To Your Updates:

Share and Enjoy:

Google Adwords Dismal For Product Launch It may be too early to determine absolutely, but the results from the Ad Words setup at Google has delivered dismal results. The last week of activity has a flat line graph showing no clicks, no percent served. There are volumes of help folders, you tube videos, and a self......
Pinging My Blog For those readers who have never started a blog or gone deeply into promoting one, there is a “geek phrase” that just begs for 15 minutes of fame, or the next addition to American slang. It is not important what it means, it just sounds so useful. It's the term......
What is Affiliate Marketing? Affiliate Marketing is a way of promoting online business through affiliate programs and advertising that pay the affiliate (or publisher) a type of commission based on the amount of business their website brings the merchant company. It’s a form of revenue sharing or commission based advertising. The term affiliate marketing,......
Chasing The Long Tail In A Recession I thought this article contained a good bit of info for my readers. It is one example of the type of PLR info available to my subscribers. Chris Anderson, author of “The Long Tail,” hypothesizes that even though classic marketing assumes that 80% of sales come from 20% of your......
How To Use The Internet To Turn Around Detroit's Economy One thing for certain, to turn around Michigan’s economy, something has to change and quickly. Facts from the Bureau of Labor Statistics For The Month of June: Unemployment in Michigan, specifically in Metro-Detroit surpassed 17% in June, 2009. Unemployment rates were higher in June than a year ago in all......

PPC Free Recommendations Steps for a successful newsletter campaign PPC Internet marketing with newsletters is probably one of the most effect marketing strategies. However, the whole process of devising and implementing a newsletter campaign involves considerable amount of planning. Given below are a few guidelines that would help you make your campaign a......
The Affiliate Prophet Secret Tips - Proven Online Systems For Making Money! The key to having a simple system that works online constitutes some of the following:The number one key, I think is finding a niche that is profitable, but just not any niche, but one that will make you money at Simple Online Systems that Make Money. Then you need to......
Make The Most Of Your Internet Business Marketing on the web involves a whole range of strategies, techniques, tools and competences that combine in different ways depending on the business model a certain business follows or is committed to. Sales rule on the Internet but the lucrative possibilities are very wide including affiliate marketing, lead-based sales, pay-per-click......
How To Choose Search Engine Marketing Services Search Engine Marketing (SEM) is as broad as it is important. You can achieve a presence on search engines through numerous channels, the most notable of which are Pay Per Click advertising and organic search. Getting the most out of this presence though poses a substantial challenge. So, where do......
Professional Blogging Roundup: All Saints Day Edition Happy All Saints Day, one day late, from Buildify. We hope your weekend has been productive and if it hasn't been yet, well we have another list of links for you to read through for some blogging ideas to help you get started. Corporate Blog Medium Shifting in Large Way......

Tags: Article marketing, Blogging, internet marketing, Marketing Your Clawson Michigan Business Online
Posted in Article marketing, Blogging, Clawson Michigan Internet Marketing, Google AdWord Marketing | 69 Comments »

Google Adwords Dismal For Product Launch

April 13th, 2010

It may be too early to determine absolutely, but the results from the Ad Words setup at Google has delivered dismal results. The last week of activity has a flat line graph showing no clicks, no percent served. There are volumes of help folders, you tube videos, and a self serving forum that provides indirect answers and a referral to their help pages running you around in a circle. One search question we asked was how to create an ad campaign using three ads, with the same keywords (a commonly recommended ad test). The result returned was referring to an A/B Test, but not how to set it up or execute one. I am intentionally NOT publishing the adwords we used, to avoid sending my readers chasing the ads and clicking on them without purchasing anything, which just runs up the google bill. The first day with one ad running, there were no clicks. The second day we received 4 clicks, Days 3 through 10 we received no clicks. Our quality score is now 7/10 also According to Google, not too bad. We have tried all the Google recommendations we can find to improve results, but nothing has worked. It appears as if our ad is parked somewhere. Google could take a lesson from us and make a process flow chart or checklist; no matter how large this check list would be, and time consuming the set-up might be, if it assured results it would be worth the effort (An Ad Words set-up checklist created by me and will be shared in the members section with subscribers.)

We are getting some site traffic, but not via google. Most from Yahoo as a result of the ezine article that was published. Many people who saw the ebay listing have also found the web site at http://www.op-yop.com. I congratulate them on finding it since the ebay listing did not contain a reference to the opyop site.
Overall, the google campaign does not seem suitable for do-it your-selfers. At this point, the only way to make google ads effective is for the op-yop name to go viral. (visit http:/www.opyop.com)
Facebook advertising is the next advertising campaign we will be investigating. Check back for our progress.

Add Me To Your Updates:

Share and Enjoy:

The Advantages of Affiliate Marketing The concept of revenue sharing has been around for quite a while, long before the internet. But the idea of affiliate marketing has taken it to new levels, and become a staple form of advertising and bringing in business for all types of e-commerce. Online merchants find affiliate marketing highly......
Ezine Article Chronicles Early Progress One of the effective and long lasting methods of getting traffic to your site is article marketing. As I had promised in my earlier blog, The Op-Yop Is Back I will do an update from time to time on the progress of the product launch. This time the update comes......
First Ten Steps For Starting An Online Business First Ten Steps For Starting An Online Business 1.) Register A Domain Name 2.) Set-up A Hosting Account 3.) Set-up A Business Website 4.) Set-up A Business Newsletter 5.) Set-up A Blog About Your Business 6.) Create Content For Site, Newsletter and Blog 7.) Optimize Site and Blog For Search......
What is Affiliate Marketing? Affiliate Marketing is a way of promoting online business through affiliate programs and advertising that pay the affiliate (or publisher) a type of commission based on the amount of business their website brings the merchant company. It’s a form of revenue sharing or commission based advertising. The term affiliate marketing,......
Google AdWords 30 Day Results - What You Can Expect Here is a quick summary of the first 30 days activity using Google AdWords. The ads are down while we try a different method as a stand alone to further our experiment with online marketing methods. To recap this experiment for new readers: The op-yop was a toy marketed during......

Ad Revenue From Corporate Blogs Many companies don’t consider the fact that they could actually make money from their blogs. The popularity of online advertising has made it easy to include ads from all over the world, and Google Ads in particular make it very easy to target your readers with advertisements that they will......
Click-through rebate sites: The more the merrier! I hit upon a post by My Dollar Plan that had a couple more click-through rebate sites I hadn't heard of.Â This is great, because I can add them to the mix of six shopping rebate sites I already know about.Â These sites compete with one another - they all......
Developing Own Internet Business Work with Google AdSense. Dear readers this article is dedicated to earnings on the Internet using Google Adsens! This information is offered for all people who want to have a stable income earned on the Internet. I address this review for ordinary Internet users and webmasters, beginners and professionals. We......
Part II - Getting Your Site Indexed in Google Getting your website listed in Google is less complicated than ever currently since Google offers sitemaps. By employing a sitemap, you can build it very straightforward to induce all of your pages indexed by Google. This can facilitate your raise your rankings in Google, as well as help searchers find......
Understand Search Engine Optimization When you are searching on the web for something you want to buy or just search for some information, you go to a handful of search engines out there and type in what you are looking for and receive a ton of different sites to visit. So what if you......

Tags: Blogging, internet marketing, making money online, work from home
Posted in Article marketing, Blogging | 25 Comments »

Ezine Article Chronicles Early Progress

April 9th, 2010

One of the effective and long lasting methods of getting traffic to your site is article marketing. As I had promised in my earlier blog, The Op-Yop Is Back I will do an update from time to time on the progress of the product launch. This time the update comes in the form of an article published online. One of the steps in generating traffic without paying Google for their help is submitting articles to the online article publishing sites. Part of the promotion of the op-yop, submitting an article, also happens to be a way of getting traffic back to this site. Check out my recently published article I submitted to ezinearticles.com: Do The Various Internet Marketing Techniques Really Work? It chronicles the steps I have taken so far in marketing and promoting the op-yop toy. After reading the linked article you will understand the steps taken to get to the current point in our Op-yop Launch progress. The article focuses on the “free tools” aspects of getting online. Because part of my consulting mission is to work with small businesses to establish their online identity and capture their off-line niche, online. And Free sounds real good to small business people. Hopefully, after reading several of my blog posts you will see how inter-related all the different methods of promoting are to each other and to gaining a successful foothold on line. This QuickTips blog promotes online marketing, one method is article marketing, which the linked article mentions the op-yop which links to the blog which has links to the www.op-yop.com site. Completing a full circle of links and back links takes time, but the exposure continues to grow with time. Read some of the comments received and you should notice they come from around the globe, from people who enjoy the free information. For my readers, there really is someone like you, hovering over the keyboard, awaiting the opportunity to become friends through the magic of email. One of the observations I want to pass along relates to working from home and getting rich overnight. My truth is that it hasn’t happened to me, but it can happen to you. By following the recommended steps and habitually going on line and following through, over time, traffic builds. Things start “clicking”. The money begins to come in from people who have grown to trust your advice. It is possible to build a business working from your home computer. It is simple…stick to the basics until you are well established, absorb how an overall marketing plan works, and have the discipline to follow through. Now spend some money. Seek out one of the people who have the tools you need and aren’t trying to sell you instant anything. Then invest some money in a proven, money back program. I receive email almost daily from many of the online giants. Each of them has tweaked a certain aspect of the daily routine to make a success of themselves. Their money comes from selling you their product and telling you how to do what they have done. That is how they make their money. You have to copy them and do the same thing. However, there are no guarantees. When you want the name of someone to follow and a link to their products, email me through the sign up form and I will share my favorite one with you. If you found this information helpful, please retweet it, sign up for email updates, or complete the contact form along the right hand border (or do all three). The retweet button should be below this post or you can sign up.

Add Me To Your Updates:

Share and Enjoy:

How To Know Where To Advertise This post is about understanding the various ways you can spend your money to generate new leads. Before you spend you hard earned money to get sales leads, learn how each “pay-per” method works…. First, educate yourself on the terms used for getting new customers and save your money until......
First Ten Steps For Starting An Online Business First Ten Steps For Starting An Online Business 1.) Register A Domain Name 2.) Set-up A Hosting Account 3.) Set-up A Business Website 4.) Set-up A Business Newsletter 5.) Set-up A Blog About Your Business 6.) Create Content For Site, Newsletter and Blog 7.) Optimize Site and Blog For Search......
Becoming An Internet Marketing Professional - How to Earn Respect From the Online Community Internet marketing is comprised of a pool of web-based professionals who are working not just for their personal interest but for the development of the industry as well. Engineers, doctors, nurses, accountants, and lawyers. They are what we call professionals. They are individuals with recognized knowledge and expertise in a......
How To Read Google Adwords Results As returning readers know, we launched a product using internet marketing as it's sole means of promotion as a trial by fire to prove internet marketing methods really do work. This quick look at the progress is for 2 complete days, April 23rd and 24th, 2010. Google provides a number......
Google AdWords 30 Day Results - What You Can Expect Here is a quick summary of the first 30 days activity using Google AdWords. The ads are down while we try a different method as a stand alone to further our experiment with online marketing methods. To recap this experiment for new readers: The op-yop was a toy marketed during......

Earn Money Online Everyone is looking to earn money online. Can you blame them? With the boom of the Internet everyone is looking to strike it rich. The Internet is the modern day gold rush with everyone looking to earn money online. The problem is just like the gold rush many people are......
The Best Online Marketing Strategy. One of the major mistakes that many work at home online marketing businesses make is that they do not have a sketch for achievement. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you......
Using Article Marketing for a Blog One of the most popular things on the Internet today is blogging. In fact, if you notice the trends over the past few years, bloggers have gotten a bit of notoriety and attention even in the news. Bloggers are becoming quite an influential group in the news category and for......
Learn How To Make Money Online With The Best Free Online Marketing Resources Do you want to start your own business but do not have enough funds? Well, try starting a business online and money will no longer be a problem. Don’t know how? Well, there are a lot of great resources available online. A quick browse on the net will show dozens......
5 Twitter Tools for Better Blogging Are you already familiar with the micro blogging platform known as Twitter, and what it can do for the online marketing world, especially when it comes to blogging? Twitter is taking off so swiftly that it offers its own language, with tweeps/tweeples being followers of tweeting, or making posts in......

Tags: Article marketing, Blogging, internet marketing, work from home
Posted in Article marketing, Blogging, Motivation, Selling Your Own Products, Start A Business, Start A Business Online, Work From Home | 59 Comments »

How To Easily Make An Internet Marketing Plan

April 4th, 2010

With all the marketing blogs giving free advice and the well written articles available at ezinearticles.com, (Click Here for A Sample) making a marketing plan is simple. Instead of requiring a stroke of genius, it’s more of a checklist of things to do. Complete a list of tasks and answer some basic questions. The most difficult part is the follow through and the follow up. Some critical thinking is needed to identify your target market. But the actual plan comes down to discipline and answering the 5 W’s and 2 H’s.

For a brief listing of the First Ten Steps visit one of my earlier blogs and then come back to this article for the critical thinking part.

I approach “target market” research using a disciplined problem solving method commonly used by problem solvers like engineers or technicians. This method is structured to answer seven questions; the answers bring clarity to each of the steps required to market a business online.

For identifying who will buy your product, answer the questions: who, what, when, where, why, how much, and how many. These are called the 5 w’s and 2 h’s. If you run through these questions for each of the steps you will arrive at a logical summary of things to do, steps to follow, and a resulting marketing plan.

For example, the marketing plan for the Op-Yop product naturally led to registering the domain names www.op-yop.com and www.opyop.com . Using Go-Daddy.com as the registrar was a choice based on a google search. The hosting on host www.hostgator.com was recommended by another marketer, and has proven very satisfactory. Making the one page website was simple to do using the free Composer tools in the Sea Monkey (Mozilla) suite of tools. I won’t go through all the steps and explain, but these examples should demonstrate my point.

Part of the follow through and follow up is an article like this one. The keywords used throughout are picked up by the search engines and eventually will link traffic to this site, as well as the op-yop site, where the opyop toy can be purchased.

If you found this information helpful, please sign up to receive updates via email or if you would like a free membership making you eligible for free downloads, please follow the free membership link to a short survey.

Add Me To Your Updates:

Share and Enjoy:

Pinging My Blog For those readers who have never started a blog or gone deeply into promoting one, there is a “geek phrase” that just begs for 15 minutes of fame, or the next addition to American slang. It is not important what it means, it just sounds so useful. It's the term......
Internet Marketing For Your Clawson Business Don't let this happen to you. If you are Clawson business, you have a website, and are not on the first page of the search results, something is wrong. You need to find out what it is and fix it. (See the link to the free report below) Everyday you......
Top Ten List - Internet Marketing Methods… Top Ten List - Internet Marketing Methods…As Used By Entrepreneurs* 1.) Email Marketing 2.) Social Media Marketing 3.) Blogging 4.) Affiliate Marketing 5.) Article Marketing 6.) Forum Posting 7.) SEO (Search Engine Optimization) 8.) Link Building 9.) Press Releases 10.) CPA (Cost Per Action) This list is only ten of......
Valuable Information To Start Your Internet Marketing Business The impact of the Internet on the perceived value of information is as predicted. Undoubtedly, the Internet changed the way people learn and search for useful information. Before the arrival of the Internet, individuals looking for valuable or useful information would be congregating themselves in classrooms, public libraries, bookstores, and......
How To Use Click Bank To Start An Online Business If you enjoy surfing the web and have been considering setting up your own business, you really should visit http://www.clickbank.com/. It is a site that allows you to sign up as an affiliate internet marketer, promote ready to deliver information products, and then receive a commission for every sale made......